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Emotional attachment to nonprofit th...

Thornton, Shay.

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Emotional attachment to nonprofit theatre organizations: Identifying emotional attachment antecedents.

Record Type:	Electronic resources : Monograph/item
Title/Author:	Emotional attachment to nonprofit theatre organizations: Identifying emotional attachment antecedents./
Author:	Thornton, Shay.
Published:	Ann Arbor : ProQuest Dissertations & Theses, : 2013,
Description:	99 p.
Notes:	Source: Masters Abstracts International, Volume: 75-05.
Contained By:	Masters Abstracts International75-05.
Subject:	Theater. -
Online resource:	https://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=1524169
ISBN:	9781303521461

Emotional attachment to nonprofit theatre organizations: Identifying emotional attachment antecedents.
Thornton, Shay.

Emotional attachment to nonprofit theatre organizations: Identifying emotional attachment antecedents. - Ann Arbor : ProQuest Dissertations & Theses, 2013 - 99 p.

Source: Masters Abstracts International, Volume: 75-05.

Thesis (M.B.A.)--California State University, Long Beach, 2013.

This thesis, presented in partial fulfillment of the requirements for the degree of Master of Business Administration/Master of Fine Arts in Theatre Management, identifies the antecedents of emotional attachment to the theatre industry and specific organizations. The five identified antecedents of theatre emotional attachment are: social bonding, audience co-creation of value, escapism, cannon of work, and organizational culture. These emotional attachments can be leveraged through marketing efforts to increase the lifetime value of a patron and raise the overall profitability of the theatre organization.

ISBN: 9781303521461Subjects--Topical Terms:

522973
Theater.

Emotional attachment to nonprofit theatre organizations: Identifying emotional attachment antecedents.
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520 $a This thesis, presented in partial fulfillment of the requirements for the degree of Master of Business Administration/Master of Fine Arts in Theatre Management, identifies the antecedents of emotional attachment to the theatre industry and specific organizations. The five identified antecedents of theatre emotional attachment are: social bonding, audience co-creation of value, escapism, cannon of work, and organizational culture. These emotional attachments can be leveraged through marketing efforts to increase the lifetime value of a patron and raise the overall profitability of the theatre organization.
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