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Social Influences on Consumption Dec...

Kim, Pureum.

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Social Influences on Consumption Decisions.

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Social Influences on Consumption Decisions./
作者:	Kim, Pureum.
出版者:	Ann Arbor : ProQuest Dissertations & Theses, : 2024,
面頁冊數:	80 p.
附註:	Source: Dissertations Abstracts International, Volume: 85-12, Section: B.
Contained By:	Dissertations Abstracts International85-12B.
標題:	Home economics. -
電子資源:	https://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=31328439
ISBN:	9798382839462

Social Influences on Consumption Decisions.
Kim, Pureum.

Social Influences on Consumption Decisions. - Ann Arbor : ProQuest Dissertations & Theses, 2024 - 80 p.

Source: Dissertations Abstracts International, Volume: 85-12, Section: B.

Thesis (Ph.D.)--The University of Arizona, 2024.

Despite an increasing interest in the topic of marketing and politics, scholars have paid scant attention to a growing citizen stakeholders' behavior: small donor contributions to political campaigns. We examine how the different formats of contribution (i.e., monetary donations and the purchase of political merchandise) influence donors' other political behaviors. The paper makes several contributions: (1) while prior work has examined how political behavior (such as support for a political party) affects consumer purchase decisions, we are the first to examine how political consumption affects political behavior; (2) we demonstrate how purchasing political merchandise (vs. making an equivalent monetary donation) reduces the likelihood of engagement in subsequent political behaviors, such as voting; (3) we offer insights for political operatives and public policy advocates on how to increase citizens' political engagement through the donation format. To examine this unique phenomenon, we focus on four distinct election cycles and use a multi-methods approach: analysis of an archival dataset, a longitudinal survey of actual donors, and a set of experiments, including actual consumption of political merchandise.

ISBN: 9798382839462Subjects--Topical Terms:

551902
Home economics.
Subjects--Index Terms:

Political behaviors

Social Influences on Consumption Decisions.
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