東華大學圖書館 |

Language: English

Help

回圖書館首頁

手機版館藏查詢

Back

Switch To: Labeled | MARC Mode | ISBD

The Rise of AI-powered Search Engine...

Garlough-Shah, Gabriel.

Linked to FindBook

Google Book

Amazon

博客來

The Rise of AI-powered Search Engines: Implications for Online Search Behavior and Search Advertising.

Record Type:	Electronic resources : Monograph/item
Title/Author:	The Rise of AI-powered Search Engines: Implications for Online Search Behavior and Search Advertising./
Author:	Garlough-Shah, Gabriel.
Published:	Ann Arbor : ProQuest Dissertations & Theses, : 2024,
Description:	120 p.
Notes:	Source: Masters Abstracts International, Volume: 85-12.
Contained By:	Masters Abstracts International85-12.
Subject:	Behavioral sciences. -
Online resource:	https://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=31300451
ISBN:	9798383164457

The Rise of AI-powered Search Engines: Implications for Online Search Behavior and Search Advertising.
Garlough-Shah, Gabriel.

The Rise of AI-powered Search Engines: Implications for Online Search Behavior and Search Advertising. - Ann Arbor : ProQuest Dissertations & Theses, 2024 - 120 p.

Source: Masters Abstracts International, Volume: 85-12.

Thesis (M.A.)--University of Minnesota, 2024.

The emergence of AI-powered search engines (AIPSEs) present enormous opportunities and challenges for the future of research on search engine behavior and advertising alike. To address these opportunities and challenges, a multimethod study (survey and online observation) was conducted examining relationships surrounding perceptions of different technological affordances offered by AIPSEs and traditional search engines (TSEs), motivations for using each type of SE, behavioral intentions to use each in the future, and actual use behavior. Survey results show that participants perceive the technological affordances of AIPSEs and TSEs to be distinct in several facets, finding AIPSEs to be more cool, social, and responsive while finding that TSEs provide more variety and are easier to navigate. Online search observation results showed heavier reliance on TSEs than AIPSEs, more elaborative keyword use on AIPSEs, and heightened use of AIPSEs in advice-seeking circumstances, among other findings. These results offer both theoretical and practical implications.

ISBN: 9798383164457Subjects--Topical Terms:

529833
Behavioral sciences.
Subjects--Index Terms:

Advertising

The Rise of AI-powered Search Engines: Implications for Online Search Behavior and Search Advertising.
LDR:02292nmm a2200421 4500 001 2401955
005 20241022111615.5
006 m o d
007 cr#unu||||||||
008 251215s2024 ||||||||||||||||| ||eng d
020 $a 9798383164457
035 $a (MiAaPQ)AAI31300451
035 $a AAI31300451
035 $a 2401955
040 $a MiAaPQ $c MiAaPQ
100 1 $a Garlough-Shah, Gabriel. $3 3772172
245 1 0 $a The Rise of AI-powered Search Engines: Implications for Online Search Behavior and Search Advertising.
260 1 $a Ann Arbor : $b ProQuest Dissertations & Theses, $c 2024
300 $a 120 p.
500 $a Source: Masters Abstracts International, Volume: 85-12.
500 $a Advisor: Huh, Jisu.
502 $a Thesis (M.A.)--University of Minnesota, 2024.
520 $a The emergence of AI-powered search engines (AIPSEs) present enormous opportunities and challenges for the future of research on search engine behavior and advertising alike. To address these opportunities and challenges, a multimethod study (survey and online observation) was conducted examining relationships surrounding perceptions of different technological affordances offered by AIPSEs and traditional search engines (TSEs), motivations for using each type of SE, behavioral intentions to use each in the future, and actual use behavior. Survey results show that participants perceive the technological affordances of AIPSEs and TSEs to be distinct in several facets, finding AIPSEs to be more cool, social, and responsive while finding that TSEs provide more variety and are easier to navigate. Online search observation results showed heavier reliance on TSEs than AIPSEs, more elaborative keyword use on AIPSEs, and heightened use of AIPSEs in advice-seeking circumstances, among other findings. These results offer both theoretical and practical implications.
590 $a School code: 0130.
650 4 $a Behavioral sciences. $3 529833
650 4 $a Behavioral psychology. $3 2122788
653 $a Advertising
653 $a Affordance perceptions
653 $a Consumer behaviors
653 $a Large language models
653 $a Motivation
653 $a Search engines
690 $a 0338
690 $a 0800
690 $a 0602
690 $a 0384
710 2 $a University of Minnesota. $b Mass Communication. $3 1057384
773 0 $t Masters Abstracts International $g 85-12.
790 $a 0130
791 $a M.A.
792 $a 2024
793 $a English
856 4 0 $u https://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=31300451