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How Crochet Microentrepreneurs Use S...

McKenzie, Erin Jayne.

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How Crochet Microentrepreneurs Use Social Media to Create a Successful Business Model.

Record Type:	Electronic resources : Monograph/item
Title/Author:	How Crochet Microentrepreneurs Use Social Media to Create a Successful Business Model./
Author:	McKenzie, Erin Jayne.
Published:	Ann Arbor : ProQuest Dissertations & Theses, : 2023,
Description:	85 p.
Notes:	Source: Masters Abstracts International, Volume: 85-07.
Contained By:	Masters Abstracts International85-07.
Subject:	Arts management. -
Online resource:	https://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=30818936
ISBN:	9798381410013

How Crochet Microentrepreneurs Use Social Media to Create a Successful Business Model.
McKenzie, Erin Jayne.

How Crochet Microentrepreneurs Use Social Media to Create a Successful Business Model. - Ann Arbor : ProQuest Dissertations & Theses, 2023 - 85 p.

Source: Masters Abstracts International, Volume: 85-07.

Thesis (M.S.)--Drexel University, 2023.

In the wake of the COVID-19 pandemic lockdown, crafts and fabric arts quickly rose in popularity amongst younger generations and has been the focus of viral content across social media platforms such as TikTok and Instagram. In this study, interviews were conducted with five young crochet microentrepreneurs who use their large followings on social media platforms to market their patterns and finished objects to customers. Analysis of these interviews delved into recurring themes related to each of the subject's business practices. These include challenges with determining pricing that fairly compensates the creator, the advantages and disadvantages of hosting a storefront on the online marketplace Etsy, the pattern testing process within the online crochet community, and their approach to social media marketing. This research gives insight on the time, effort, and struggles faced by craft microentrepreneurs who use social media to promote their business.{A0}

ISBN: 9798381410013Subjects--Topical Terms:

3168382
Arts management.
Subjects--Index Terms:

Crafts

How Crochet Microentrepreneurs Use Social Media to Create a Successful Business Model.
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100 1 $a McKenzie, Erin Jayne. $3 3770316
245 1 0 $a How Crochet Microentrepreneurs Use Social Media to Create a Successful Business Model.
260 1 $a Ann Arbor : $b ProQuest Dissertations & Theses, $c 2023
300 $a 85 p.
500 $a Source: Masters Abstracts International, Volume: 85-07.
500 $a Advisor: Yau, Pamela.
502 $a Thesis (M.S.)--Drexel University, 2023.
520 $a In the wake of the COVID-19 pandemic lockdown, crafts and fabric arts quickly rose in popularity amongst younger generations and has been the focus of viral content across social media platforms such as TikTok and Instagram. In this study, interviews were conducted with five young crochet microentrepreneurs who use their large followings on social media platforms to market their patterns and finished objects to customers. Analysis of these interviews delved into recurring themes related to each of the subject's business practices. These include challenges with determining pricing that fairly compensates the creator, the advantages and disadvantages of hosting a storefront on the online marketplace Etsy, the pattern testing process within the online crochet community, and their approach to social media marketing. This research gives insight on the time, effort, and struggles faced by craft microentrepreneurs who use social media to promote their business.{A0}
590 $a School code: 0065.
650 4 $a Arts management. $3 3168382
650 4 $a Web studies. $3 2122754
653 $a Crafts
653 $a Crochet community
653 $a Online marketplace
653 $a Microentrepreneurs
690 $a 0429
690 $a 0338
690 $a 0424
690 $a 0646
710 2 $a Drexel University. $b Arts Administration and Museum Leadership (Westphal College of Media Arts and Design). $3 3683249
773 0 $t Masters Abstracts International $g 85-07.
790 $a 0065
791 $a M.S.
792 $a 2023
793 $a English
856 4 0 $u https://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=30818936