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Fake Google Restaurant Reviews and t...

Berry, Shawn.

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Fake Google Restaurant Reviews and the Implications for Consumers and Restaurants.

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Fake Google Restaurant Reviews and the Implications for Consumers and Restaurants./
作者:	Berry, Shawn.
出版者:	Ann Arbor : ProQuest Dissertations & Theses, : 2024,
面頁冊數:	175 p.
附註:	Source: Dissertations Abstracts International, Volume: 85-11, Section: B.
Contained By:	Dissertations Abstracts International85-11B.
標題:	Behavioral psychology. -
電子資源:	https://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=31243520
ISBN:	9798382716602

Fake Google Restaurant Reviews and the Implications for Consumers and Restaurants.
Berry, Shawn.

Fake Google Restaurant Reviews and the Implications for Consumers and Restaurants. - Ann Arbor : ProQuest Dissertations & Theses, 2024 - 175 p.

Source: Dissertations Abstracts International, Volume: 85-11, Section: B.

Thesis (D.B.A.)--William Howard Taft University, 2024.

The use of online reviews to aid with purchase decisions is popular among consumers, as it is a simple heuristic tool based on the reported experiences of other consumers. However, not all online reviews are written by real consumers or reflect actual experiences, and present implications for consumers and businesses. This study examines the effects of fake online reviews written by artificial intelligence (AI) on consumer decision-making. Respondents were surveyed about their attitudes and habits concerning online reviews using an online questionnaire (n = 351), and participated in a restaurant choice experiment using varying proportions of fake and real reviews. While the findings confirm prior studies, new insights are gained about the confusion for consumers and consequences for businesses when reviews written by AI are believed rather than real reviews. The study presents a fake review detection model using logistic regression modeling to score and flag reviews as a solution.

ISBN: 9798382716602Subjects--Topical Terms:

2122788
Behavioral psychology.
Subjects--Index Terms:

ChatGPT

Fake Google Restaurant Reviews and the Implications for Consumers and Restaurants.
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500 $a Source: Dissertations Abstracts International, Volume: 85-11, Section: B.
500 $a Advisor: Pogue, Laura.
502 $a Thesis (D.B.A.)--William Howard Taft University, 2024.
520 $a The use of online reviews to aid with purchase decisions is popular among consumers, as it is a simple heuristic tool based on the reported experiences of other consumers. However, not all online reviews are written by real consumers or reflect actual experiences, and present implications for consumers and businesses. This study examines the effects of fake online reviews written by artificial intelligence (AI) on consumer decision-making. Respondents were surveyed about their attitudes and habits concerning online reviews using an online questionnaire (n = 351), and participated in a restaurant choice experiment using varying proportions of fake and real reviews. While the findings confirm prior studies, new insights are gained about the confusion for consumers and consequences for businesses when reviews written by AI are believed rather than real reviews. The study presents a fake review detection model using logistic regression modeling to score and flag reviews as a solution.
590 $a School code: 0464.
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650 4 $a Home economics. $3 551902
650 4 $a Computer science. $3 523869
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653 $a Consumer behavior
653 $a Consumer decision journey
653 $a Fake reviews
653 $a Generative AI
653 $a Google reviews
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690 $a 0800
690 $a 0384
690 $a 0984
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710 2 $a William Howard Taft University. $b Management. $3 3769961
773 0 $t Dissertations Abstracts International $g 85-11B.
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793 $a English
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