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The relationship between the interne...

Ison, Jarid Thomas.

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The relationship between the internet, social media, customer preference, and customer loyalty in the hotel industry.

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	The relationship between the internet, social media, customer preference, and customer loyalty in the hotel industry./
作者:	Ison, Jarid Thomas.
出版者:	Ann Arbor : ProQuest Dissertations & Theses, : 2016,
面頁冊數:	131 p.
附註:	Source: Dissertations Abstracts International, Volume: 78-11, Section: A.
Contained By:	Dissertations Abstracts International78-11A.
標題:	Identity. -
電子資源:	https://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=10246806
ISBN:	9781369434248

The relationship between the internet, social media, customer preference, and customer loyalty in the hotel industry.
Ison, Jarid Thomas.

The relationship between the internet, social media, customer preference, and customer loyalty in the hotel industry. - Ann Arbor : ProQuest Dissertations & Theses, 2016 - 131 p.

Source: Dissertations Abstracts International, Volume: 78-11, Section: A.

Thesis (D.B.A.)--Capella University, 2016.

The study aims to identify the relationship that exists between the Internet and social media on customer preference and loyalty within the hotel industry. A Qualtrics panel of 210 random participants participated in an online survey. The data collected and analyzed sought to provide an understanding if a relationship exists between the Internet and social media and customer preference and loyalty. This study enhances our understanding of external influence on hotel travelers. The study extends customer preference and loyalty research with the use of two instruments, the Customer Satisfaction with Service Scale and Wright and Hinson survey of social media on public relations, and focused on measuring the attitudes among public relations professionals. These instruments were used to evaluate if demographic profile information affected customer preference and loyalty. To date, no systematic investigations have used the combination of instruments in the manner that this survey did. A quantitative, comparative research design was used to examine hotel travelers' use of the Internet and social media, understanding whether traveler characteristics had a significant difference in the levels of customer preference and customer loyalty. The findings of the study support there are associations between the Internet and Social media and customer preference and loyalty in the hotel industry, specifically among business travelers. Future research on customer preference and loyalty may seek to understand the effects of the Internet and social media on larger populations, or more specific demographic groups.

ISBN: 9781369434248Subjects--Topical Terms:

518212
Identity.
Subjects--Index Terms:

Customer

The relationship between the internet, social media, customer preference, and customer loyalty in the hotel industry.
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