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User Gratifications in Social Media ...

Borges, Natalia Portilho.

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User Gratifications in Social Media Usage : The Case of TikTok.

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	User Gratifications in Social Media Usage : The Case of TikTok./
作者:	Borges, Natalia Portilho.
出版者:	Ann Arbor : ProQuest Dissertations & Theses, : 2023,
面頁冊數:	65 p.
附註:	Source: Masters Abstracts International, Volume: 85-09.
Contained By:	Masters Abstracts International85-09.
標題:	Information sources. -
電子資源:	https://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=30860284
ISBN:	9798381914085

User Gratifications in Social Media Usage : The Case of TikTok.
Borges, Natalia Portilho.

User Gratifications in Social Media Usage : The Case of TikTok. - Ann Arbor : ProQuest Dissertations & Theses, 2023 - 65 p.

Source: Masters Abstracts International, Volume: 85-09.

Thesis (M.M.)--Universidade Catolica Portuguesa (Portugal), 2023.

This item must not be sold to any third party vendors.

Social media has become an integral part of modern society, transforming the way people communicate, obtain information, and form communities. With platforms like Facebook and Instagram boasting millions of active users, social media has revolutionized universal connectivity and information sharing. Despite its undeniable impact, understanding users' motivations for using social media platforms is crucial, especially given the emergence of TikTok, the latest and most popular social network.The uses and gratifications theory explains why people use media and what they hope to gain from it. Individuals use media to fulfil specific needs or desires, such as entertainment and information acquisition, and actively seek out content that meets their specific motivations. Media channel selection is determined by situational and individual factors.The present study uses the uses and gratifications theory to investigate TikTok users' reasons for social media usage, as there is insufficient research on how users perceive its value despite its unique content approach.Using a quantitative analysis, this study delves into TikTok users' motivations, offering a glimpse into the platform's distinguishing features and paving the way for further research on social media's influence.The study found that social, entertainment, and informative gratifications significantly influence TikTok usage frequency, with varying preferences between Generation Z and Generation Y users.Findings inform social media marketers and creators on engaging TikTok users with tailored content and designing effective strategies for user retention by understanding their motivations and gratifications.

ISBN: 9798381914085Subjects--Topical Terms:

3560861
Information sources.

User Gratifications in Social Media Usage : The Case of TikTok.
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520 $a Social media has become an integral part of modern society, transforming the way people communicate, obtain information, and form communities. With platforms like Facebook and Instagram boasting millions of active users, social media has revolutionized universal connectivity and information sharing. Despite its undeniable impact, understanding users' motivations for using social media platforms is crucial, especially given the emergence of TikTok, the latest and most popular social network.The uses and gratifications theory explains why people use media and what they hope to gain from it. Individuals use media to fulfil specific needs or desires, such as entertainment and information acquisition, and actively seek out content that meets their specific motivations. Media channel selection is determined by situational and individual factors.The present study uses the uses and gratifications theory to investigate TikTok users' reasons for social media usage, as there is insufficient research on how users perceive its value despite its unique content approach.Using a quantitative analysis, this study delves into TikTok users' motivations, offering a glimpse into the platform's distinguishing features and paving the way for further research on social media's influence.The study found that social, entertainment, and informative gratifications significantly influence TikTok usage frequency, with varying preferences between Generation Z and Generation Y users.Findings inform social media marketers and creators on engaging TikTok users with tailored content and designing effective strategies for user retention by understanding their motivations and gratifications.
520 $a As midias sociais revolucionaram a forma como as pessoas se comunicam, obtem informacoes e formam comunidades na sociedade moderna, com plataformas como o Facebook e Instagram com milhoes de usuarios ativos. O surgimento do TikTok destaca a importancia de entender as motivacoes dos usuarios para usar essas plataformas.A teoria dos usos e gratificacoes explica por que as pessoas usam a midia e o que esperam ganhar com isso. Os individuos usam a midia para atender a necessidades ou desejos especificos, como entretenimento e aquisicao de informacoes, e procuram conteudo que atenda as suas motivacoes especificas. A selecao do canal de midia e determinada por fatores situacionais e individuais.O presente estudo usa a teoria dos usos e gratificacoes para investigar as razoes dos usuarios do TikTok para o uso de midias sociais, pois ha pesquisas insuficientes sobre como os usuarios percebem seu valor apesar de sua abordagem de conteudo unica.Usando uma analise quantitativa, este estudo investiga as motivacoes de usuarios do TikTok, oferecendo um vislumbre das caracteristicas distintivas da plataforma e abrindo caminho para novas pesquisas sobre a influencia das midias sociais.O estudo descobriu que gratificacoes sociais, de entretenimento e informativas influenciam significativamente a frequencia de uso do TikTok, com preferencias variadas entre os usuarios da Geracao Z e da Geracao Y.As descobertas informam os profissionais de marketing e criadores de midia social sobre como envolver os usuarios do TikTok com conteudo personalizado e projetar estrategias eficazes para retencao de usuarios, entendendo suas motivacoes e gratificacoes.
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