東華大學圖書館 |

Language: English

Help

回圖書館首頁

手機版館藏查詢

Back

Switch To: Labeled | MARC Mode | ISBD

Consumer Motives to Guide Omnichanne...

Korzenowski, Anastasia.

Linked to FindBook

Google Book

Amazon

博客來

Consumer Motives to Guide Omnichannel Apparel Shopping in a Post-Pandemic Environment: A Qualitative Study of College Students.

Record Type:	Electronic resources : Monograph/item
Title/Author:	Consumer Motives to Guide Omnichannel Apparel Shopping in a Post-Pandemic Environment: A Qualitative Study of College Students./
Author:	Korzenowski, Anastasia.
Published:	Ann Arbor : ProQuest Dissertations & Theses, : 2023,
Description:	81 p.
Notes:	Source: Masters Abstracts International, Volume: 85-01.
Contained By:	Masters Abstracts International85-01.
Subject:	Behavioral sciences. -
Online resource:	https://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=30525217
ISBN:	9798379957919

Consumer Motives to Guide Omnichannel Apparel Shopping in a Post-Pandemic Environment: A Qualitative Study of College Students.
Korzenowski, Anastasia.

Consumer Motives to Guide Omnichannel Apparel Shopping in a Post-Pandemic Environment: A Qualitative Study of College Students. - Ann Arbor : ProQuest Dissertations & Theses, 2023 - 81 p.

Source: Masters Abstracts International, Volume: 85-01.

Thesis (M.S.)--University of Minnesota, 2023.

This item must not be sold to any third party vendors.

Digitalization in the retail industry is a trend that has been growing for many years, and the COVID-19 pandemic only accelerated its growth, creating a more diverse landscape for the retail industry. Omnichannel shopping is more relevant now than ever and there are still many questions facing the retail landscape as this new form of shopping is being utilized more heavily and as the aftermath of the pandemic is still being understood. This research aims to evaluate former consumer shopping motive frameworks to determine their relevancy in the new retail setting, while also attempting to better identify what guides the consumer's choice in selecting their method of apparel shopping (in-store vs. online). To investigate this, frequent online and in-person shoppers from college students were interviewed to collect qualitative data to understand their shopping process, preferences, and motives. Results demonstrated the motives guiding both in-store and online shopping experiences include personal, ethical, risk-free, social, convenience, and low-cost sub-motives. Additionally, it was found that personal and ethical sub-motives drive in-store shopping, online shopping is attracted through convenience and low-cost sub-motives, and risk-free and social sub-motives can promote both online and in-store shopping. Using this information to implement new retail strategies assist in catering the in-person and online experiences to the wants and motives of the consumer, assisting in restoring balance to the omnichannel setting.{A0}

ISBN: 9798379957919Subjects--Topical Terms:

529833
Behavioral sciences.
Subjects--Index Terms:

Apparel

Consumer Motives to Guide Omnichannel Apparel Shopping in a Post-Pandemic Environment: A Qualitative Study of College Students.
LDR:02765nmm a2200397 4500 001 2396864
005 20240618081804.5
006 m o d
007 cr#unu||||||||
008 251215s2023 ||||||||||||||||| ||eng d
020 $a 9798379957919
035 $a (MiAaPQ)AAI30525217
035 $a AAI30525217
040 $a MiAaPQ $c MiAaPQ
100 1 $a Korzenowski, Anastasia. $3 3766618
245 1 0 $a Consumer Motives to Guide Omnichannel Apparel Shopping in a Post-Pandemic Environment: A Qualitative Study of College Students.
260 1 $a Ann Arbor : $b ProQuest Dissertations & Theses, $c 2023
300 $a 81 p.
500 $a Source: Masters Abstracts International, Volume: 85-01.
500 $a Advisor: Kim, Hye-Young.
502 $a Thesis (M.S.)--University of Minnesota, 2023.
506 $a This item must not be sold to any third party vendors.
520 $a Digitalization in the retail industry is a trend that has been growing for many years, and the COVID-19 pandemic only accelerated its growth, creating a more diverse landscape for the retail industry. Omnichannel shopping is more relevant now than ever and there are still many questions facing the retail landscape as this new form of shopping is being utilized more heavily and as the aftermath of the pandemic is still being understood. This research aims to evaluate former consumer shopping motive frameworks to determine their relevancy in the new retail setting, while also attempting to better identify what guides the consumer's choice in selecting their method of apparel shopping (in-store vs. online). To investigate this, frequent online and in-person shoppers from college students were interviewed to collect qualitative data to understand their shopping process, preferences, and motives. Results demonstrated the motives guiding both in-store and online shopping experiences include personal, ethical, risk-free, social, convenience, and low-cost sub-motives. Additionally, it was found that personal and ethical sub-motives drive in-store shopping, online shopping is attracted through convenience and low-cost sub-motives, and risk-free and social sub-motives can promote both online and in-store shopping. Using this information to implement new retail strategies assist in catering the in-person and online experiences to the wants and motives of the consumer, assisting in restoring balance to the omnichannel setting.{A0}
590 $a School code: 0130.
650 4 $a Behavioral sciences. $3 529833
650 4 $a Industrial engineering. $3 526216
653 $a Apparel
653 $a Consumer shopping motive
653 $a Omnichannel
653 $a Retail
653 $a COVID-19
690 $a 0602
690 $a 0338
690 $a 0546
710 2 $a University of Minnesota. $b Design, Housing and Apparel. $3 1035411
773 0 $t Masters Abstracts International $g 85-01.
790 $a 0130
791 $a M.S.
792 $a 2023
793 $a English
856 4 0 $u https://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=30525217