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Analysis of the Ethical Consumption ...

Altay, Gamze,

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Analysis of the Ethical Consumption Intention of Genaration Z within the Scope of Cosmetic Products /

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Analysis of the Ethical Consumption Intention of Genaration Z within the Scope of Cosmetic Products // Gamze Altay.
作者:	Altay, Gamze,
面頁冊數:	1 electronic resource (82 pages)
附註:	Source: Masters Abstracts International, Volume: 85-01.
Contained By:	Masters Abstracts International85-01.
標題:	Purchasing. -
電子資源:	https://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=30539927
ISBN:	9798379873035

Analysis of the Ethical Consumption Intention of Genaration Z within the Scope of Cosmetic Products /
Altay, Gamze,

Analysis of the Ethical Consumption Intention of Genaration Z within the Scope of Cosmetic Products /Gamze Altay. - 1 electronic resource (82 pages)

Source: Masters Abstracts International, Volume: 85-01.

Tum dunyada tuketim ve uretim hizla artarken tuketicilerin cevre, saglik, guvenlik ve hayvanlar uzerinde test yapma konusundaki endiseleri de artmistir. Z kusagi, etik tuketim dusunuldugunde dikkate deger pazar segmentlerinden biridir. Bu kusak, dunyada etik tuketim anlayisinin ve degisen tuketim aliskanliklarinin onemli bir temsilcisidir. Z kusaginin etik tuketim duyarliligindan etkilenen sektorlerden biri de kozmetik sektorudur. Bu calismanin temel amaci, Z kusaginin cevre dostu makyaj urunlerine yonelik tutum ve satin alma niyetini etkileyen faktorlerin arastirilmasidir. Geleneksel olarak tutum-niyet-davranis iliskisini inceleyen gerekceli eylem teorisi bu calismada genisletilmistir. Cevre dostu makyaj urunlerini kullanma niyeti incelenirken bilgi, estetik, cesitlilik arayisi, kalite, etik deger ve supheciligin tutum uzerindeki etkisi olculmustur. Bilgi, tutum ve subjektif normun satin alma niyeti uzerindeki etkisi olculmustur. 18-25 yas arasi 300 kadin katilimcinin yer aldigi calisma, yapisal esitlik modeli ile analiz edilmistir. Elde edilen sonuclara gore tutumu en cok etkileyen faktorun etik deger oldugu bulunmustur. Estetik ve kalite cevre dostu makyaj urunlerine yonelik tutumu olumlu yonde etkilerken, supheciligin olumsuz yonde etkilendigi gorulmustur. Bilgi ve cesitliligin tutum uzerinde anlamli bir etkisi olmasa da, bilginin satin alma niyeti uzerindeki dogrudan etkisi anlamlidir. Tutum ve subjektif normun satin alma niyeti uzerindeki etkisi anlamli bulunmustur.

English

ISBN: 9798379873035Subjects--Topical Terms:

652497
Purchasing.

Analysis of the Ethical Consumption Intention of Genaration Z within the Scope of Cosmetic Products /
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520 $a Tum dunyada tuketim ve uretim hizla artarken tuketicilerin cevre, saglik, guvenlik ve hayvanlar uzerinde test yapma konusundaki endiseleri de artmistir. Z kusagi, etik tuketim dusunuldugunde dikkate deger pazar segmentlerinden biridir. Bu kusak, dunyada etik tuketim anlayisinin ve degisen tuketim aliskanliklarinin onemli bir temsilcisidir. Z kusaginin etik tuketim duyarliligindan etkilenen sektorlerden biri de kozmetik sektorudur. Bu calismanin temel amaci, Z kusaginin cevre dostu makyaj urunlerine yonelik tutum ve satin alma niyetini etkileyen faktorlerin arastirilmasidir. Geleneksel olarak tutum-niyet-davranis iliskisini inceleyen gerekceli eylem teorisi bu calismada genisletilmistir. Cevre dostu makyaj urunlerini kullanma niyeti incelenirken bilgi, estetik, cesitlilik arayisi, kalite, etik deger ve supheciligin tutum uzerindeki etkisi olculmustur. Bilgi, tutum ve subjektif normun satin alma niyeti uzerindeki etkisi olculmustur. 18-25 yas arasi 300 kadin katilimcinin yer aldigi calisma, yapisal esitlik modeli ile analiz edilmistir. Elde edilen sonuclara gore tutumu en cok etkileyen faktorun etik deger oldugu bulunmustur. Estetik ve kalite cevre dostu makyaj urunlerine yonelik tutumu olumlu yonde etkilerken, supheciligin olumsuz yonde etkilendigi gorulmustur. Bilgi ve cesitliligin tutum uzerinde anlamli bir etkisi olmasa da, bilginin satin alma niyeti uzerindeki dogrudan etkisi anlamlidir. Tutum ve subjektif normun satin alma niyeti uzerindeki etkisi anlamli bulunmustur.
520 $a As consumption and production have increased rapidly all over the world, consumers' concerns about the environment, health, safety and testing on animals have also increased. Generation Z is one of the notable market segments when considering ethical consumption. This generation is an important representative of the ethical consumption approach and changing consumption habits in the world. One of the sectors affected by the ethical consumption sensitivity of the generation Z is the cosmetics sector. The main purpose of this study is to investigate the factors affecting the attitude and purchase intention of the generation Z towards eco-friendly make-up products. The theory of reasoned action, which traditionally examines the attitudeintention-behavior relationship, is expanded in this study. While examining the intention to use eco- friendly make-up products, the effect of knowledge, aesthetics, variety-seeking, quality, ethical value and skepticism on attitude were measured. The effect of knowledge, attitude and subjective norm on purchase intention was measured. The quantitative study, which included 300 female participants between the ages of 18-25, was analyzed with the structural equation model. According to the results obtained, it was found that the factor affecting the attitude the most was ethical value. It was observed that while aesthetics and quality positively affected the attitude towards eco-friendly make-up products, skepticism was negatively affected. Although knowledge and variety-seeking do not have a significant effect on attitude, the direct effect of knowledge on purchase intention is significant. The effect of attitude and subjective norm on purchase intention was found to be significant.
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650 4 $a Ethics. $3 517264
650 4 $a Morality. $3 3561985
650 4 $a Attitudes. $3 1973410
650 4 $a Behavioral psychology. $3 2122788
650 4 $a Environmental health. $3 543032
650 4 $a Psychology. $3 519075
650 4 $a Sustainability. $3 1029978
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