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When Less Becomes More: Motivations,...

Nicolau, Raquel Reboucas Almeida.

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When Less Becomes More: Motivations, Meanings and Outcomes of Voluntary Simplicity Adoption.

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	When Less Becomes More: Motivations, Meanings and Outcomes of Voluntary Simplicity Adoption./
作者:	Nicolau, Raquel Reboucas Almeida.
出版者:	Ann Arbor : ProQuest Dissertations & Theses, : 2021,
面頁冊數:	120 p.
附註:	Source: Dissertations Abstracts International, Volume: 83-12, Section: B.
Contained By:	Dissertations Abstracts International83-12B.
標題:	Behavioral psychology. -
電子資源:	https://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=29097871
ISBN:	9798819344262

When Less Becomes More: Motivations, Meanings and Outcomes of Voluntary Simplicity Adoption.
Nicolau, Raquel Reboucas Almeida.

When Less Becomes More: Motivations, Meanings and Outcomes of Voluntary Simplicity Adoption. - Ann Arbor : ProQuest Dissertations & Theses, 2021 - 120 p.

Source: Dissertations Abstracts International, Volume: 83-12, Section: B.

Thesis (Ph.D.)--Universidade do Minho (Portugal), 2021.

This item must not be sold to any third party vendors.

Problems related to high materialism and unsustainable consumption are widespread globally nowadays. The consequences of this type of consumer behaviour pose challenges to environmental questions and social issues, such as the increase of social inequality, growth of global warming and scarcity of natural resources.Some consumer groups voluntarily reduce consumption and reflect critically about their daily choices in order to ensure to a better quality of life for themselves and others. Voluntary simplicity is a lifestyle focused on seeking a simple life by reducing consumption and other social and environmental practices. This group has different degrees of engagement with most of them being in transformation, adopting some lifestyle practices and not others.The current thesis is about consumers who are taking steps of voluntary life simplification. It tries to understand values, motivations, meanings and marketing outcomes, to better understand the process of change and the effects of this consumption lifestyle adoption. Three different studies involving in-depth interviews, focus group, and netnographic analysis of over 22 thousand online comments were carried out exploring voluntary simplicity adoption.The studies uncovered critical incidents that motivate lifestyle adoption and several aspects around VS first engagement levels organized into thematic networks. The results include recurrent discussions of VS definitions. We also found three main drivers, as critical factors to accomplishing a simple life. A map of practices was organised listing related products, services, and general preferences of this group regarding simplification. Finally, we discuss the VS adoption's buying decision process.Research about this conscious and low materialistic lifestyle of consumption can provide in-depth knowledge about how and why consumers become interested and engage in voluntary simplicity, as well as useful guidelines for initiatives that encourage more responsible and ethical actions.

ISBN: 9798819344262Subjects--Topical Terms:

2122788
Behavioral psychology.

When Less Becomes More: Motivations, Meanings and Outcomes of Voluntary Simplicity Adoption.
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520 $a Problems related to high materialism and unsustainable consumption are widespread globally nowadays. The consequences of this type of consumer behaviour pose challenges to environmental questions and social issues, such as the increase of social inequality, growth of global warming and scarcity of natural resources.Some consumer groups voluntarily reduce consumption and reflect critically about their daily choices in order to ensure to a better quality of life for themselves and others. Voluntary simplicity is a lifestyle focused on seeking a simple life by reducing consumption and other social and environmental practices. This group has different degrees of engagement with most of them being in transformation, adopting some lifestyle practices and not others.The current thesis is about consumers who are taking steps of voluntary life simplification. It tries to understand values, motivations, meanings and marketing outcomes, to better understand the process of change and the effects of this consumption lifestyle adoption. Three different studies involving in-depth interviews, focus group, and netnographic analysis of over 22 thousand online comments were carried out exploring voluntary simplicity adoption.The studies uncovered critical incidents that motivate lifestyle adoption and several aspects around VS first engagement levels organized into thematic networks. The results include recurrent discussions of VS definitions. We also found three main drivers, as critical factors to accomplishing a simple life. A map of practices was organised listing related products, services, and general preferences of this group regarding simplification. Finally, we discuss the VS adoption's buying decision process.Research about this conscious and low materialistic lifestyle of consumption can provide in-depth knowledge about how and why consumers become interested and engage in voluntary simplicity, as well as useful guidelines for initiatives that encourage more responsible and ethical actions.
520 $a Problemas associados aos altos indices de materialismo e ao consumo irresponsavel possuem amplitude global na atualidade. As consequencias desse tipo de comportamento de consumo geram desafios ambientais e sociais, como o aumento da desigualdade social, aquecimento global e escassez de recursos naturais.Alguns grupos de consumidores voluntariamente reduzem o consumo e refletem criticamente sobre escolhas cotidianas visando melhor qualidade de vida para si e para outros. Simplicidade Voluntaria e um estilo de vida focado na busca de uma vida simples atraves da reducao do consumo e de outras praticas sociais e ambientais. Esse grupo apresenta diferentes niveis de envolvimento, dentre os quais a maioria esta em processo de transicao, adotando algumas praticas do estilo de vida e outras nao.A presente tese e sobre consumidores que estao voluntariamente dando passos em direcao a uma vida simples. Este estudo busca entender valores, motivacoes, significados e consequencias do marketing atraves do consumo, para entender melhor o processo de mudanca e os efeitos da adocao desse estilo de vida. Tres diferentes estudos foram desenvolvidos visando explorar a adocao do estilo de vida simples envolvendo entrevistas, grupo focal e uma analise netnografica de cerca de 22 mil comentarios online.Os estudos reuniram incidentes criticos que motivaram a adocao do estilo de vida e diversos aspectos em torno dos primeiros niveis de engajamento em uma vida simples. Os resultados incluem discussoes sobre definicoes de simplicidade voluntaria. Tambem identificamos tres direcionadores centrais, como fatores criticos para uma vida simples. Um mapa de praticas foi organizado listando produtos, servicos e preferencias relacionadas a este grupo de consumidores. Finalmente, discutimos o processo de decisao de compra sobre adocao do estilo de vida simples.A pesquisa sobre esse estilo de vida consciente e pouco materialista pode resultar em um conhecimento aprofundado sobre como e por que os consumidores se interessam e se engajam na simplicidade voluntaria, assim como apresentar aspectos uteis para guiar iniciativas que encorajem acoes responsaveis e eticas envolvendo o consumo.
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