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Experience of Personal Brand Buildin...

Dulaney, Thomas, Jr.

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Experience of Personal Brand Building on Social Media Among Content Creators.

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Experience of Personal Brand Building on Social Media Among Content Creators./
作者:	Dulaney, Thomas, Jr.
出版者:	Ann Arbor : ProQuest Dissertations & Theses, : 2023,
面頁冊數:	248 p.
附註:	Source: Dissertations Abstracts International, Volume: 85-07, Section: A.
Contained By:	Dissertations Abstracts International85-07A.
標題:	Multimedia communications. -
電子資源:	https://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=30637281
ISBN:	9798381412642

Experience of Personal Brand Building on Social Media Among Content Creators.
Dulaney, Thomas, Jr.

Experience of Personal Brand Building on Social Media Among Content Creators. - Ann Arbor : ProQuest Dissertations & Theses, 2023 - 248 p.

Source: Dissertations Abstracts International, Volume: 85-07, Section: A.

Thesis (Ph.D.)--Robert Morris University, 2023.

This item must not be sold to any third party vendors.

The purpose of this research was to examine the intersection between social media and personal branding through the lens of the lived experience of individuals who are actively engaged in the process. Utilizing a phenomenological approach, a single research question was examined: What is the lived experience of social media content creators developing their personal brand using social media? A sample of 17 content creators was drawn from Instagram users; each was interviewed utilizing semi-structured interviews. Five themes emerged: Presentation of Identity, strategy of personal presentation, choice of social media platform, negotiation with social media algorithms, and interaction with the audience. Through the interactions between these experiences, individual personal brands emerged. This study concluded that personal branding on social media platforms is a process that involves factors that the individuals can control and others which they have limited control, thus personal branding is not a pure act of agency on behalf of the individual.

ISBN: 9798381412642Subjects--Topical Terms:

590562
Multimedia communications.
Subjects--Index Terms:

Content creator

Experience of Personal Brand Building on Social Media Among Content Creators.
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