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Meme for Me but Not for Thee: Primin...

Woods, Brule Edmund.

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Meme for Me but Not for Thee: Priming Effects of Political Memes on Online Uncivil Encounters.

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Meme for Me but Not for Thee: Priming Effects of Political Memes on Online Uncivil Encounters./
作者:	Woods, Brule Edmund.
出版者:	Ann Arbor : ProQuest Dissertations & Theses, : 2023,
面頁冊數:	70 p.
附註:	Source: Masters Abstracts International, Volume: 84-12.
Contained By:	Masters Abstracts International84-12.
標題:	Communication. -
電子資源:	https://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=30420971
ISBN:	9798379698553

Meme for Me but Not for Thee: Priming Effects of Political Memes on Online Uncivil Encounters.
Woods, Brule Edmund.

Meme for Me but Not for Thee: Priming Effects of Political Memes on Online Uncivil Encounters. - Ann Arbor : ProQuest Dissertations & Theses, 2023 - 70 p.

Source: Masters Abstracts International, Volume: 84-12.

Thesis (M.A.)--North Dakota State University, 2023.

This item must not be sold to any third party vendors.

This thesis drew on priming theory and investigated how political memes would shape people's reactions toward uncivil discourses surrounding abortion. The pilot study used a college student sample with a single factor (meme condition: pro-attitudinal, counter-attitudinal, control) between-subjects experimental design. The main study recruited a sample of online internet users and adopted a 3 (meme condition: pro-attitudinal, counter-attitudinal, control) by 2 (disagreement comment tone: uncivil, civil) between-subjects design.The pilot study finds that participants primed with a counter-attitudinal meme have significantly higher perspective taking but lower cross-cutting information seeking intentions than participants in the control condition. The main study reveals that both counter-attitudinal and pro-attitudinal memes enlarged the difference in negative affect but cancelled out the difference in cross-cutting information seeking intentions between the uncivil and civil disagreement comments.{A0}

ISBN: 9798379698553Subjects--Topical Terms:

524709
Communication.
Subjects--Index Terms:

Experimental methods

Meme for Me but Not for Thee: Priming Effects of Political Memes on Online Uncivil Encounters.
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