東華大學圖書館 |

語系: 繁體中文

說明(常見問題)

回圖書館首頁

手機版館藏查詢

登入

回首頁

切換: 標籤 | MARC模式 | ISBD

Consumer behavior : = buying, having...

Solomon, Michael

FindBook

Google Book

Amazon

博客來

Consumer behavior : = buying, having, and being /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Consumer behavior :/ Michael R. Solomon.
其他題名:	buying, having, and being /
作者:	Solomon, Michael
出版者:	Harlow, England :Pearson, : c2020.,
面頁冊數:	640 p. :col. ill. ;28 cm.
附註:	Adaption from the United States edition, entitled Consumer behavior, 13th edition, ISBN 978-0-135-22569-1 by Michael Solomon, published by Pearson Education ©2020.
標題:	Consumer behavior. -
ISBN:	9781292318103

Consumer behavior : = buying, having, and being /
Solomon, Michael

Consumer behavior :buying, having, and being /Michael R. Solomon. - 13th ed., Global ed. - Harlow, England :Pearson,c2020. - 640 p. :col. ill. ;28 cm.

Adaption from the United States edition, entitled Consumer behavior, 13th edition, ISBN 978-0-135-22569-1 by Michael Solomon, published by Pearson Education ©2020.

Includes index and bibliographical references and indexes.

Beyond consumer behavior: How buying habits shape identity. A #1 best-selling text for consumer behavior courses, Solomon's Consumer Behavior: Buying, Having, and Being covers what happens before, during, and after the point of purchase. It investigates how having (or not having) certain products affects our lives; specifically, how these items influence how we feel about ourselves and each other, especially in the canon of social media and the digital age. In the 13th Edition, up-to-date content reflects major marketing trends and changes that impact the study of consumer behavior. Since we are all consumers, many of the topics have both professional and personal relevance to students. This makes it easy to apply the theory outside of the classroom and maintain an edge in the fluid and evolving field of consumer behavior."

ISBN: 9781292318103Subjects--Topical Terms:

535816
Consumer behavior.

LC Class. No.: HF5415.32 / .S64 2020

Dewey Class. No.: 658.8342

Consumer behavior : = buying, having, and being /
LDR:01758cam 2200253 a 4500 001 2387425
003 OCoLC
005 20201203081313.0
008 250903s2020 enka b 001 0 eng d
020 $a 9781292318103 $q (pbk.)
035 $a (OCoLC)1178996616
035 $a 005456360
040 $a NLGGC $b eng $c NLGGC $d OCLCO $d AUQ $d OCLCO $d OCLCF $d EEM $d UtOrBLW $d NPUST $e AACR2
041 0 # $a eng
042 $a nbic
044 $a enk
050 # 4 $a HF5415.32 $b .S64 2020
082 0 4 $a 658.8342 $2 23
100 1 $a Solomon, Michael $q (Michael Ray) $3 3751496
245 1 0 $a Consumer behavior : $b buying, having, and being / $c Michael R. Solomon.
250 $a 13th ed., Global ed.
260 # $a Harlow, England : $b Pearson, $c c2020.
300 $a 640 p. : $b col. ill. ; $c 28 cm.
500 $a Adaption from the United States edition, entitled Consumer behavior, 13th edition, ISBN 978-0-135-22569-1 by Michael Solomon, published by Pearson Education ©2020.
504 $a Includes index and bibliographical references and indexes.
520 # $a Beyond consumer behavior: How buying habits shape identity. A #1 best-selling text for consumer behavior courses, Solomon's Consumer Behavior: Buying, Having, and Being covers what happens before, during, and after the point of purchase. It investigates how having (or not having) certain products affects our lives; specifically, how these items influence how we feel about ourselves and each other, especially in the canon of social media and the digital age. In the 13th Edition, up-to-date content reflects major marketing trends and changes that impact the study of consumer behavior. Since we are all consumers, many of the topics have both professional and personal relevance to students. This makes it easy to apply the theory outside of the classroom and maintain an edge in the fluid and evolving field of consumer behavior."
650 # 0 $a Consumer behavior. $3 535816