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Consumer behavior in the sharing economy = adoption, engagement, and post-usage dynamics /

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Consumer behavior in the sharing economy/ by Cecilia Grieco.
其他題名:	adoption, engagement, and post-usage dynamics /
作者:	Grieco, Cecilia.
出版者:	Cham :Springer Nature Switzerland : : 2024.,
面頁冊數:	x, 101 p. :ill. (chiefly color), digital ;24 cm.
內容註:	1. Introduction -- 2. Framing the scope of the research. Definitions and boundaries of the sharing economy -- 3. To share or not to share? Approaching the sharing economy -- 4. 'Happily ever after' The post-purchase behaviour of sharing economy consumers.
Contained By:	Springer Nature eBook
標題:	Consumer behavior. -
電子資源:	https://doi.org/10.1007/978-3-031-76279-6
ISBN:	9783031762796

Consumer behavior in the sharing economy = adoption, engagement, and post-usage dynamics /
Grieco, Cecilia.

Consumer behavior in the sharing economyadoption, engagement, and post-usage dynamics /[electronic resource] :by Cecilia Grieco. - Cham :Springer Nature Switzerland :2024. - x, 101 p. :ill. (chiefly color), digital ;24 cm. - Contributions to management science,2197-716X. - Contributions to management science..

1. Introduction -- 2. Framing the scope of the research. Definitions and boundaries of the sharing economy -- 3. To share or not to share? Approaching the sharing economy -- 4. 'Happily ever after' The post-purchase behaviour of sharing economy consumers.

The book examines the essential aspects of consumer behavior within the sharing economy. This thorough analysis covers the pre-adoption, active usage, and post-adoption phases, offering a comprehensive view of the consumer journey. The research is based on an extensive literature review, highlighting key elements and emphasizing the consumer perspective through original quantitative and qualitative studies across various industries. Researchers will find the theoretical advancements and cutting-edge insights invaluable. Platform managers will gain a deeper understanding of consumer behavior, enabling them to refine strategies throughout the purchasing process. Marketing professors can use this book as a primary textbook or supplementary reading for their courses. Key topics include the drivers of adoption, trust issues, satisfaction, and user retention, along with theoretical frameworks that uniquely define the phenomenon of the sharing economy and the specificities of consumer behavior within this domain.

ISBN: 9783031762796

Standard No.: 10.1007/978-3-031-76279-6doiSubjects--Topical Terms:

535816
Consumer behavior.

LC Class. No.: HF5415.32

Dewey Class. No.: 658.8342

Consumer behavior in the sharing economy = adoption, engagement, and post-usage dynamics /
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