東華大學圖書館 |

語系: 繁體中文

說明(常見問題)

回圖書館首頁

手機版館藏查詢

登入

回首頁

切換: 標籤 | MARC模式 | ISBD

FindBook

Google Book

Amazon

博客來

Data-driven customer engagement = mastering martech strategies for success /

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Data-driven customer engagement/ by Ralf Strauss.
其他題名:	mastering martech strategies for success /
作者:	Strauss, Ralf E.
出版者:	Cham :Springer Nature Switzerland : : 2024.,
面頁冊數:	xxvii, 332 p. :ill. (some col.), digital ;24 cm.
Contained By:	Springer Nature eBook
標題:	Marketing - Data processing. -
電子資源:	https://doi.org/10.1007/978-3-031-64295-1
ISBN:	9783031642951

Data-driven customer engagement = mastering martech strategies for success /
Strauss, Ralf E.

Data-driven customer engagementmastering martech strategies for success /[electronic resource] :by Ralf Strauss. - Cham :Springer Nature Switzerland :2024. - xxvii, 332 p. :ill. (some col.), digital ;24 cm.

Embark on a journey through the rapidly evolving landscape of Marketing Technology (MarTech) with this comprehensive guide. From understanding the strategic imperatives driving MarTech adoption to navigating the intricacies of data-driven customer interaction, this book provides invaluable insights and practical strategies. Explore topics ranging from budget allocation and market potential to data readiness and GDPR compliance, gaining a deep understanding of key concepts and best practices. Whether you're grappling with the complexities of AI integration or seeking to optimize measurement and KPIs, this book equips you with the knowledge and tools needed to thrive in today's digital marketing environment. With decades of industry experience, Ralf Strauss offers in this book a roadmap for success, empowering marketers to navigate the challenges and seize the opportunities presented by MarTech innovation.

ISBN: 9783031642951

Standard No.: 10.1007/978-3-031-64295-1doiSubjects--Topical Terms:

582001
Marketing
--Data processing.

LC Class. No.: HF5415.125

Dewey Class. No.: 658.800285

Data-driven customer engagement = mastering martech strategies for success /
LDR:01913nmm a2200313 a 4500 001 2380068
003 DE-He213
005 20241031115735.0
006 m d
007 cr nn 008maaau
008 250418s2024 sz s 0 eng d
020 $a 9783031642951 $q (electronic bk.)
020 $a 9783031642944 $q (paper)
024 7 $a 10.1007/978-3-031-64295-1 $2 doi
035 $a 978-3-031-64295-1
040 $a GP $c GP
041 0 $a eng
050 4 $a HF5415.125
072 7 $a KJS $2 bicssc
072 7 $a BUS090010 $2 bisacsh
072 7 $a KJSG $2 thema
082 0 4 $a 658.800285 $2 23
090 $a HF5415.125 $b .S912 2024
100 1 $a Strauss, Ralf E. $3 935489
245 1 0 $a Data-driven customer engagement $h [electronic resource] : $b mastering martech strategies for success / $c by Ralf Strauss.
260 $a Cham : $b Springer Nature Switzerland : $b Imprint: Springer, $c 2024.
300 $a xxvii, 332 p. : $b ill. (some col.), digital ; $c 24 cm.
520 $a Embark on a journey through the rapidly evolving landscape of Marketing Technology (MarTech) with this comprehensive guide. From understanding the strategic imperatives driving MarTech adoption to navigating the intricacies of data-driven customer interaction, this book provides invaluable insights and practical strategies. Explore topics ranging from budget allocation and market potential to data readiness and GDPR compliance, gaining a deep understanding of key concepts and best practices. Whether you're grappling with the complexities of AI integration or seeking to optimize measurement and KPIs, this book equips you with the knowledge and tools needed to thrive in today's digital marketing environment. With decades of industry experience, Ralf Strauss offers in this book a roadmap for success, empowering marketers to navigate the challenges and seize the opportunities presented by MarTech innovation.
650 0 $a Marketing $x Data processing. $3 582001
650 0 $a Marketing $x Technological innovations. $3 607822
650 1 4 $a Digital Marketing. $3 3538493
650 2 4 $a IT in Business. $3 2114922
650 2 4 $a Media Industries. $3 3599292
710 2 $a SpringerLink (Online service) $3 836513
773 0 $t Springer Nature eBook
856 4 0 $u https://doi.org/10.1007/978-3-031-64295-1
950 $a Business and Management (SpringerNature-41169)