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Big data analytics = digital marketing and decision-making /

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Big data analytics/ edited by Kiran Chaudhary and Mansaf Alam.
其他題名:	digital marketing and decision-making /
其他作者:	Chaudhary, Kiran.
出版者:	Boca Raton, FL :CRC Press, : 2023.,
面頁冊數:	1 online resource.
附註:	"An Auerbach book."
標題:	Big data. -
電子資源:	https://www.taylorfrancis.com/books/9781003307761
ISBN:	9781003307761

Big data analytics = digital marketing and decision-making /
Big data analyticsdigital marketing and decision-making /[electronic resource] :edited by Kiran Chaudhary and Mansaf Alam. - 1st ed. - Boca Raton, FL :CRC Press,2023. - 1 online resource.

"An Auerbach book."

Includes bibliographical references and index.

"This book includes various topics related to marketing and business analytics. It is written to help organizations increase their profits by making better decisions. This book is meant for students, practitioners, industry professionals, researchers, and faculty working in the field of commerce, marketing, and big data analytics"--

ISBN: 9781003307761

LCCN: 2022020033Subjects--Topical Terms:

2045508
Big data.

LC Class. No.: HF5548.32

Dewey Class. No.: 343.08/1142

Big data analytics = digital marketing and decision-making /
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020 $z 9781032310442 $q (paperback)
020 $z 9781032310305 $q (hardback)
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050 0 0 $a HF5548.32
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245 0 0 $a Big data analytics $h [electronic resource] : $b digital marketing and decision-making / $c edited by Kiran Chaudhary and Mansaf Alam.
250 $a 1st ed.
260 $a Boca Raton, FL : $b CRC Press, $c 2023.
300 $a 1 online resource.
500 $a "An Auerbach book."
504 $a Includes bibliographical references and index.
520 $a "This book includes various topics related to marketing and business analytics. It is written to help organizations increase their profits by making better decisions. This book is meant for students, practitioners, industry professionals, researchers, and faculty working in the field of commerce, marketing, and big data analytics"-- $c Provided by publisher.
588 $a Description based on print version record and CIP data provided by publisher.
650 0 $a Big data. $3 2045508
650 0 $a Electronic commerce. $3 576153
650 0 $a Decision making. $3 517204
700 1 $a Chaudhary, Kiran. $3 3666546
700 1 $a Alam, Mansaf. $3 3524277
856 4 0 $u https://www.taylorfrancis.com/books/9781003307761