| 紀錄類型: |
書目-電子資源
: Monograph/item
|
| 正題名/作者: |
Virtual events management/ Tim Brown and Claire Drakeley. |
| 其他題名: |
theory and methods for event management and tourism / |
| 作者: |
Brown, Tim. |
| 其他作者: |
Drakeley, Claire. |
| 出版者: |
Oxford :Goodfellow Publishers Ltd, : 2023., |
| 面頁冊數: |
1 online resource (xvi, 242 p.) :ill. |
| 內容註: |
Virtual events management : theory and methods for event management and tourism -- Contents -- Introduction to the Events Management Theory and Methods Series -- Preface -- Who is this book for? -- Editors -- Contributors -- 1. From pixels to possibilities: Innovations within virtual and hybrid events -- 2: Planning and managing a virtual event -- 3: The benefits and limitations of virtual and hybrid events -- 4: Designing and delivering a hybrid conference -- 5: Sustainability within virtual and hybrid events -- 6: The importance of social interactions at virtual events -- 7: Virtual events and short video marketing -- 8: The virtual event experience: The potential of Zwift -- 9: Liveness 4.0: A new paradigm for accessible performances -- 10: The potential of the metaverse for events -- 11: Events in the metaverse -- 12: Metaverse events: Engagement and sustainability -- 13: Events and the metaverse: A DARQ future? -- 14: The future of the events industry -- 15: Lessons learned and looking ahead. |
| 標題: |
Special events - Management. - |
| 電子資源: |
https://portal.igpublish.com/iglibrary/search/GDFL0000188.html |
| ISBN: |
9781915097576 |