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The Cambridge handbook of consumer psychology

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	The Cambridge handbook of consumer psychology/ edited by Cait Lamberton, Wharton School, University of Pennsylvania, Derek D. Rucker, Kellogg School of Management, Northwestern University, Stephen A. Spiller, UCLA Anderson School of Management.
其他作者:	Lamberton, Cait,
出版者:	Cambridge, UK :Cambridge University Press, : 2023.,
面頁冊數:	xii, 657 p. :ill., digital ;26 cm.
附註:	Title from publisher's bibliographic system (viewed on 30 Mar 2023).
標題:	Consumers - Psychology. -
電子資源:	https://doi.org/10.1017/9781009243957
ISBN:	9781009243957

The Cambridge handbook of consumer psychology
The Cambridge handbook of consumer psychology[electronic resource] /edited by Cait Lamberton, Wharton School, University of Pennsylvania, Derek D. Rucker, Kellogg School of Management, Northwestern University, Stephen A. Spiller, UCLA Anderson School of Management. - Second edition. - Cambridge, UK :Cambridge University Press,2023. - xii, 657 p. :ill., digital ;26 cm. - Cambridge handbooks in psychology. - Cambridge handbooks in psychology..

Title from publisher's bibliographic system (viewed on 30 Mar 2023).

In the last two years, consumers have experienced massive changes in consumption - whether due to shifts in habits; the changing information landscape; challenges to their identity, or new economic experiences of scarcity or abundance. What can we expect from these experiences? How are the world's leading thinkers applying both foundational knowledge and novel insights as we seek to understand consumer psychology in a constantly changing landscape? And how can informed readers both contribute to and evaluate our knowledge? This handbook offers a critical overview of both fundamental topics in consumer psychology and those that are of prominence in the contemporary marketplace, beginning with an examination of individual psychology and broadening to topics related to wider cultural and marketplace systems. The Cambridge Handbook of Consumer Psychology, 2nd edition, will act as a valuable guide for teachers and graduate and undergraduate students in psychology, marketing, management, economics, sociology, and anthropology.

ISBN: 9781009243957Subjects--Topical Terms:

610246
Consumers
--Psychology.

LC Class. No.: HF5415.32 / .C36 2023

Dewey Class. No.: 658.8342

The Cambridge handbook of consumer psychology
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