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  • Advances in Digital Marketing and eCommerce = fifth International Conference, 2024 /
  • 紀錄類型: 書目-電子資源 : Monograph/item
    正題名/作者: Advances in Digital Marketing and eCommerce/ edited by Francisco J. Martínez-López, Luis F. Martinez, Philipp Brüggemann.
    其他題名: fifth International Conference, 2024 /
    其他作者: Martínez-López, Francisco J.
    團體作者: Digital Marketing and eCommerce Conference
    出版者: Cham :Springer Nature Switzerland : : 2024.,
    面頁冊數: ix, 318 p. :ill. (some col.), digital ;24 cm.
    內容註: Negative WOM for Liking Brands vs Positive WOM for Disliking Brands: Differences in Length and Content of WOM -- The impact of 3D digital content on consumer satisfaction with brand experiences -- Love Me, Love Me Not: The Counterintuitive Relationships in Social Networking Sites.
    Contained By: Springer Nature eBook
    標題: Electronic commerce - Congresses. -
    電子資源: https://doi.org/10.1007/978-3-031-62135-2
    ISBN: 9783031621352
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W9493004 電子資源 11.線上閱覽_V 電子書 EB HF5548.32 .D54 2024 一般使用(Normal) 在架 0
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