東華大學圖書館 |

語系: 繁體中文

說明(常見問題)

回圖書館首頁

手機版館藏查詢

登入

回首頁

切換: 標籤 | MARC模式 | ISBD

FindBook

Google Book

Amazon

博客來

Marketing and smart technologies = proceedings of ICMarkTech 2023.. Volume 1 /

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Marketing and smart technologies/ edited by José Luís Reis ... [et al.].
其他題名:	proceedings of ICMarkTech 2023.
其他題名:	ICMarkTech 2023
其他作者:	Reis, José Luís.
團體作者:	International Conference on Marketing and Technologies
出版者:	Singapore :Springer Nature Singapore : : 2024.,
面頁冊數:	xiv, 883 p. :ill., digital ;24 cm.
Contained By:	Springer Nature eBook
標題:	Marketing - Congresses. - Technological innovations -
電子資源:	https://doi.org/10.1007/978-981-97-1552-7
ISBN:	9789819715527

Marketing and smart technologies = proceedings of ICMarkTech 2023.. Volume 1 /
Marketing and smart technologiesproceedings of ICMarkTech 2023.Volume 1 /[electronic resource] :ICMarkTech 2023edited by José Luís Reis ... [et al.]. - Singapore :Springer Nature Singapore :2024. - xiv, 883 p. :ill., digital ;24 cm. - Smart innovation, systems and technologies,v. 3862190-3026 ;. - Smart innovation, systems and technologies ;v. 386..

This book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2023), held at Faculty of Economics and Management (FEM), Czech University of Life Sciences Prague (CZU), in partnership with University College Prague (UCP), in Prague, Czech Republic, between 30 November and 2 December 2023. It covers up-to-date cutting-edge research on artificial intelligence applied in marketing, virtual and augmented reality in marketing, business intelligence databases and marketing, data mining and big data, marketing data science, web marketing, e-commerce and v-commerce, social media and networking, geomarketing and IoT, marketing automation and inbound marketing, machine learning applied to marketing, customer data management and CRM, and neuromarketing technologies.

ISBN: 9789819715527

Standard No.: 10.1007/978-981-97-1552-7doiSubjects--Topical Terms:

3492949
Marketing
--Technological innovations--Congresses.

LC Class. No.: TK5105.8857

Dewey Class. No.: 658.80028563

Marketing and smart technologies = proceedings of ICMarkTech 2023.. Volume 1 /
LDR:01937nmm a2200337 a 4500 001 2371568
003 DE-He213
005 20240603125426.0
006 m d
007 cr nn 008maaau
008 241127s2024 si s 0 eng d
020 $a 9789819715527 $q (electronic bk.)
020 $a 9789819715510 $q (paper)
024 7 $a 10.1007/978-981-97-1552-7 $2 doi
035 $a 978-981-97-1552-7
040 $a GP $c GP
041 0 $a eng
050 4 $a TK5105.8857
072 7 $a UT $2 bicssc
072 7 $a COM043000 $2 bisacsh
072 7 $a UT $2 thema
082 0 4 $a 658.80028563 $2 23
090 $a TK5105.8857 $b .I61 2023
111 2 $a International Conference on Marketing and Technologies $d (2023 : $c Prague, Czech Republic) $3 3717676
245 1 0 $a Marketing and smart technologies $h [electronic resource] : $b proceedings of ICMarkTech 2023. $n Volume 1 / $c edited by José Luís Reis ... [et al.].
246 3 $a ICMarkTech 2023
260 $a Singapore : $b Springer Nature Singapore : $b Imprint: Springer, $c 2024.
300 $a xiv, 883 p. : $b ill., digital ; $c 24 cm.
490 1 $a Smart innovation, systems and technologies, $x 2190-3026 ; $v v. 386
520 $a This book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2023), held at Faculty of Economics and Management (FEM), Czech University of Life Sciences Prague (CZU), in partnership with University College Prague (UCP), in Prague, Czech Republic, between 30 November and 2 December 2023. It covers up-to-date cutting-edge research on artificial intelligence applied in marketing, virtual and augmented reality in marketing, business intelligence databases and marketing, data mining and big data, marketing data science, web marketing, e-commerce and v-commerce, social media and networking, geomarketing and IoT, marketing automation and inbound marketing, machine learning applied to marketing, customer data management and CRM, and neuromarketing technologies.
650 0 $a Marketing $x Technological innovations $v Congresses. $3 3492949
650 1 4 $a Internet of Things. $3 3538511
650 2 4 $a Computational Intelligence. $3 1001631
650 2 4 $a Artificial Intelligence. $3 769149
650 2 4 $a Data Analysis and Big Data. $3 3538537
700 1 $a Reis, José Luís. $3 3711256
710 2 $a SpringerLink (Online service) $3 836513
773 0 $t Springer Nature eBook
830 0 $a Smart innovation, systems and technologies ; $v v. 386. $3 3717677
856 4 0 $u https://doi.org/10.1007/978-981-97-1552-7
950 $a Engineering (SpringerNature-11647)