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Digital business and electronic commerce = strategy, business models and technology /

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Digital business and electronic commerce/ by Bernd W. Wirtz.
其他題名:	strategy, business models and technology /
作者:	Wirtz, Bernd W.
出版者:	Cham :Springer International Publishing : : 2024.,
面頁冊數:	xiii, 1030 p. :ill., digital ;24 cm.
內容註:	1. Foundations of Digital Business -- 2. Mobile Business -- 3. Social Media Business -- 4. Digital Government -- 5. Fundamentals of Internet Technology and Human-Machine Applications -- 6. Digital Payment Systems, Security, and Regulation -- 7. Internet of Things -- 8. Artificial Intelligence, Big Data and Cloud Computing -- 9. Big Data, Cloud Computing, and Blockchain Technology -- 10. Digital Automation and Robotics -- 11. Digital Platforms, Sharing Economy and Crowd Strategies -- 12. Digital Ecosystem, Disintermediation and Disruption -- 13. B2C Digital Business Models -- 14. Digital B2B Business Models -- 15. Digital Business Strategy -- 16. Digital Transformation and Digital Organization -- 17. Digital Marketing and Electronic Commerce -- 18. Digital Procurement -- 19. Digital Business Implementation -- 20. Google/Alphabet Case Study -- 21. The Digital Future: A Brief Outlook.
Contained By:	Springer Nature eBook
標題:	Marketing. -
電子資源:	https://doi.org/10.1007/978-3-031-50289-7
ISBN:	9783031502897

Digital business and electronic commerce = strategy, business models and technology /
Wirtz, Bernd W.

Digital business and electronic commercestrategy, business models and technology /[electronic resource] :by Bernd W. Wirtz. - Second edition. - Cham :Springer International Publishing :2024. - xiii, 1030 p. :ill., digital ;24 cm. - Springer texts in business and economics,2192-4341. - Springer texts in business and economics..

1. Foundations of Digital Business -- 2. Mobile Business -- 3. Social Media Business -- 4. Digital Government -- 5. Fundamentals of Internet Technology and Human-Machine Applications -- 6. Digital Payment Systems, Security, and Regulation -- 7. Internet of Things -- 8. Artificial Intelligence, Big Data and Cloud Computing -- 9. Big Data, Cloud Computing, and Blockchain Technology -- 10. Digital Automation and Robotics -- 11. Digital Platforms, Sharing Economy and Crowd Strategies -- 12. Digital Ecosystem, Disintermediation and Disruption -- 13. B2C Digital Business Models -- 14. Digital B2B Business Models -- 15. Digital Business Strategy -- 16. Digital Transformation and Digital Organization -- 17. Digital Marketing and Electronic Commerce -- 18. Digital Procurement -- 19. Digital Business Implementation -- 20. Google/Alphabet Case Study -- 21. The Digital Future: A Brief Outlook.

This textbook introduces readers to digital business from a management standpoint. It provides an overview of the foundations of digital business with basics, activities and success factors, and an analytical view on user behavior. Dedicated chapters on mobile and social media present fundamental aspects, discuss applications and address key success factors. The Internet of Things (IoT) is subsequently introduced in the context of big data, cloud computing and connecting technologies, with a focus on industry 4.0 and the industrial metaverse. In addition, areas such as smart business services, smart homes and digital consumer applications as well as artificial intelligence, quantum computing and automation based on artificial intelligence will be analysed. The book then turns to digital business models in the B2C (business-to-consumer) and B2B (business-to-business) sectors. Building on the business model concepts, the book addresses digital business strategy, discussing the strategic digital business environment and digital business value activity systems (dVASs), as well as strategy development in the context of digital business. Special chapters explore the implications of strategy for digital marketing and digital procurement. Lastly, the book discusses the fundamentals of digital business technologies and security, and provides an outline of digital business implementation. A comprehensive case study on Google/Alphabet, explaining Google's organizational history, its integrated business model and its market environment, rounds out the book.

ISBN: 9783031502897

Standard No.: 10.1007/978-3-031-50289-7doiSubjects--Topical Terms:

536353
Marketing.

LC Class. No.: HF5548.32

Dewey Class. No.: 658.872

Digital business and electronic commerce = strategy, business models and technology /
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520 $a This textbook introduces readers to digital business from a management standpoint. It provides an overview of the foundations of digital business with basics, activities and success factors, and an analytical view on user behavior. Dedicated chapters on mobile and social media present fundamental aspects, discuss applications and address key success factors. The Internet of Things (IoT) is subsequently introduced in the context of big data, cloud computing and connecting technologies, with a focus on industry 4.0 and the industrial metaverse. In addition, areas such as smart business services, smart homes and digital consumer applications as well as artificial intelligence, quantum computing and automation based on artificial intelligence will be analysed. The book then turns to digital business models in the B2C (business-to-consumer) and B2B (business-to-business) sectors. Building on the business model concepts, the book addresses digital business strategy, discussing the strategic digital business environment and digital business value activity systems (dVASs), as well as strategy development in the context of digital business. Special chapters explore the implications of strategy for digital marketing and digital procurement. Lastly, the book discusses the fundamentals of digital business technologies and security, and provides an outline of digital business implementation. A comprehensive case study on Google/Alphabet, explaining Google's organizational history, its integrated business model and its market environment, rounds out the book.
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