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Mastering corporate communication = a modern guidebook for future-fit strategies, tools and skills /

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Mastering corporate communication/ by Anne Katrine Lund, Mette Refshauge.
其他題名:	a modern guidebook for future-fit strategies, tools and skills /
作者:	Lund, Anne Katrine.
其他作者:	Refshauge, Mette.
出版者:	Cham :Springer Nature Switzerland : : 2024.,
面頁冊數:	viii, 239 p. :ill. (some col.), digital ;24 cm.
內容註:	1. Introduction -- 2. Strategic organisational communication in a new era -- 3. Credibility and trust as a field of work -- 4. Corporate citizenship in a changing world -- 5. Communication must create contact -- 6. The data-driven communicator -- 7. Internal stakeholders in focus -- 8. Facilitating change -- 9. When the crisis is triggered -- 10. Skills of the future.
Contained By:	Springer Nature eBook
標題:	Business communication. -
電子資源:	https://doi.org/10.1007/978-3-031-50232-3
ISBN:	9783031502323

Mastering corporate communication = a modern guidebook for future-fit strategies, tools and skills /
Lund, Anne Katrine.

Mastering corporate communicationa modern guidebook for future-fit strategies, tools and skills /[electronic resource] :by Anne Katrine Lund, Mette Refshauge. - Cham :Springer Nature Switzerland :2024. - viii, 239 p. :ill. (some col.), digital ;24 cm. - Future of business and finance,2662-2475. - Future of business and finance..

1. Introduction -- 2. Strategic organisational communication in a new era -- 3. Credibility and trust as a field of work -- 4. Corporate citizenship in a changing world -- 5. Communication must create contact -- 6. The data-driven communicator -- 7. Internal stakeholders in focus -- 8. Facilitating change -- 9. When the crisis is triggered -- 10. Skills of the future.

"Mastering Corporate Communication" is a comprehensive guide designed to assist communication professionals in navigating the new world of stakeholder capitalism. With the rise of new media, corporate responsibility demands and the constant battle for attention, professionals are faced with an array of challenges. The book offers an overview of relevant theories and techniques to help professionals master the new reality of corporate communication. It provides a rare glimpse into the corporate machine room of a global company, offering valuable insights and inspiration to communication professionals. Leading professors from all around the world share their insights and advice, giving readers an opportunity to develop excellent corporate communication skills. The competitive environment requires a new mindset and a necessary agility, and this guide is the perfect resource to help communication professionals thrive in this ever-evolving landscape. With "Mastering Corporate Communication" students and professionals can find inspiration in effective approaches to communication challenges and ways to develop essential tools and competencies to succeed in their careers.

ISBN: 9783031502323

Standard No.: 10.1007/978-3-031-50232-3doiSubjects--Topical Terms:

535059
Business communication.

LC Class. No.: HF5718

Dewey Class. No.: 658.45

Mastering corporate communication = a modern guidebook for future-fit strategies, tools and skills /
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