東華大學圖書館 |

語系: 繁體中文

說明(常見問題)

回圖書館首頁

手機版館藏查詢

登入

回首頁

切換: 標籤 | MARC模式 | ISBD

FindBook

Google Book

Amazon

博客來

Bringing the soul back to marketing = proceedings of the 2023 AMS World Marketing Congress, Canterbury, UK, July 11-14, 2023 /

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Bringing the soul back to marketing/ edited by Vincent Jeseo, Juliann Allen.
其他題名:	proceedings of the 2023 AMS World Marketing Congress, Canterbury, UK, July 11-14, 2023 /
其他作者:	Jeseo, Vincent.
團體作者:	World Marketing Congress
出版者:	Cham :Springer Nature Switzerland : : 2024.,
面頁冊數:	xx, 133 p. :ill. (some col.), digital ;24 cm.
內容註:	Mass Customization's Online Sales Configurator Capabilities and Purchase Intention: The Roles of Psychological Empowerment and Ownership -- Reviewing the Research Landscape of Online Scarcity Messages -- Understanding Customers' Insights Using Attribution Theory -- Marketing Strategies of Tham Sing Robusta Coffee in Thailand: SWOT IE and TOWS Matrix -- Identifying Current Themes and Important Future Research Directions in the Field of Consumer Animosity.
Contained By:	Springer Nature eBook
標題:	Marketing - Congresses. -
電子資源:	https://doi.org/10.1007/978-3-031-53286-3
ISBN:	9783031532863

Bringing the soul back to marketing = proceedings of the 2023 AMS World Marketing Congress, Canterbury, UK, July 11-14, 2023 /
Bringing the soul back to marketingproceedings of the 2023 AMS World Marketing Congress, Canterbury, UK, July 11-14, 2023 /[electronic resource] :edited by Vincent Jeseo, Juliann Allen. - Cham :Springer Nature Switzerland :2024. - xx, 133 p. :ill. (some col.), digital ;24 cm. - Developments in marketing science: proceedings of the academy of marketing science,2363-6173. - Developments in marketing science: proceedings of the academy of marketing science..

Mass Customization's Online Sales Configurator Capabilities and Purchase Intention: The Roles of Psychological Empowerment and Ownership -- Reviewing the Research Landscape of Online Scarcity Messages -- Understanding Customers' Insights Using Attribution Theory -- Marketing Strategies of Tham Sing Robusta Coffee in Thailand: SWOT IE and TOWS Matrix -- Identifying Current Themes and Important Future Research Directions in the Field of Consumer Animosity.

The "soul" centers our activities and inspirations. The body of marketing changes shape rapidly; however, we should not lose sight of its "soul". This volume focuses on preserving the "soul" of marketing in a data-driven world where technology has proliferated amidst a myriad of global challenges. Featuring papers presented at the 2023 Academy of Marketing Science World Marketing Congress held in Canterbury, UK, this book explores ideas, theories and practices to tackle global and economic challenges in marketing and emphasize marketing's contribution to business and society at large, further strengthening the academic community. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses, and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complementing the Academy's flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review.

ISBN: 9783031532863

Standard No.: 10.1007/978-3-031-53286-3doiSubjects--Topical Terms:

666011
Marketing
--Congresses.

LC Class. No.: HF5411

Dewey Class. No.: 658.8

Bringing the soul back to marketing = proceedings of the 2023 AMS World Marketing Congress, Canterbury, UK, July 11-14, 2023 /
LDR:02977nmm a2200337 a 4500 001 2369552
003 DE-He213
005 20240315120429.0
006 m d
007 cr nn 008maaau
008 241127s2024 sz s 0 eng d
020 $a 9783031532863 $q (electronic bk.)
020 $a 9783031532856 $q (paper)
024 7 $a 10.1007/978-3-031-53286-3 $2 doi
035 $a 978-3-031-53286-3
040 $a GP $c GP
041 0 $a eng
050 4 $a HF5411
072 7 $a KJS $2 bicssc
072 7 $a BUS043000 $2 bisacsh
072 7 $a KJS $2 thema
082 0 4 $a 658.8 $2 23
090 $a HF5411 $b .W927 2023
111 2 $a World Marketing Congress $d (2023 : $c Canterbury, England) $3 3714287
245 1 0 $a Bringing the soul back to marketing $h [electronic resource] : $b proceedings of the 2023 AMS World Marketing Congress, Canterbury, UK, July 11-14, 2023 / $c edited by Vincent Jeseo, Juliann Allen.
260 $a Cham : $c 2024. $b Springer Nature Switzerland : $b Imprint: Springer,
300 $a xx, 133 p. : $b ill. (some col.), digital ; $c 24 cm.
490 1 $a Developments in marketing science: proceedings of the academy of marketing science, $x 2363-6173
505 0 $a Mass Customization's Online Sales Configurator Capabilities and Purchase Intention: The Roles of Psychological Empowerment and Ownership -- Reviewing the Research Landscape of Online Scarcity Messages -- Understanding Customers' Insights Using Attribution Theory -- Marketing Strategies of Tham Sing Robusta Coffee in Thailand: SWOT IE and TOWS Matrix -- Identifying Current Themes and Important Future Research Directions in the Field of Consumer Animosity.
520 $a The "soul" centers our activities and inspirations. The body of marketing changes shape rapidly; however, we should not lose sight of its "soul". This volume focuses on preserving the "soul" of marketing in a data-driven world where technology has proliferated amidst a myriad of global challenges. Featuring papers presented at the 2023 Academy of Marketing Science World Marketing Congress held in Canterbury, UK, this book explores ideas, theories and practices to tackle global and economic challenges in marketing and emphasize marketing's contribution to business and society at large, further strengthening the academic community. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses, and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complementing the Academy's flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review.
650 0 $a Marketing $x Congresses. $3 666011
650 1 4 $a Marketing. $3 536353
650 2 4 $a Business Strategy and Leadership. $3 3591715
650 2 4 $a Sales and Distribution. $3 3594412
700 1 $a Jeseo, Vincent. $3 3710572
700 1 $a Allen, Juliann. $3 3601480
710 2 $a SpringerLink (Online service) $3 836513
773 0 $t Springer Nature eBook
830 0 $a Developments in marketing science: proceedings of the academy of marketing science. $3 2133842
856 4 0 $u https://doi.org/10.1007/978-3-031-53286-3
950 $a Business and Management (SpringerNature-41169)