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Artificial intelligence and transforming digital marketing

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Artificial intelligence and transforming digital marketing/ edited by Allam Hamdan, Esra Saleh Aldhaen.
其他作者:	Hamdan, Allam.
出版者:	Cham :Springer Nature Switzerland : : 2024.,
面頁冊數:	xx, 1188 p. :ill. (chiefly col.), digital ;24 cm.
內容註:	SERVICES OFFRED BY STATE BANK OF INDIA -- The Analysis of the Influence of the January Effect and Weekend Effect Phenomenon on Stock Returns of Companies Listed on the JII Index (2017-2019 Period) -- Integrated Study of Ethical and Economic Efficiency of Society's Perception of Corporate Social Responsibility in India -- New Trends in the Banking Sector and the Development of E-Banking -- The Impact of Economic Globalization on Welfare States -- The benefits of digital transformation: A case study from Finance and administrative departments within the oil and gas industry in the Kingdom of Bahrain -- The Relationship between IT Governance and firm Performance: A Review of Literature -- Carbon Emissions Impact by the Electric-Power Industry -- EMPLOYEE ENGAGMENT CONCEPTS, CONSTRUCTS AND STRATEGIES: A SYSTEMATIC REVIEW OF LITERATURE -- BOARD-LEVEL WORKER REPRESENTATION: A BLESSING OR A CURSE? -- The Role of Digital Marketing on Tourism Industry in Bahrain.
Contained By:	Springer Nature eBook
標題:	Internet marketing. -
電子資源:	https://doi.org/10.1007/978-3-031-35828-9
ISBN:	9783031358289

Artificial intelligence and transforming digital marketing
Artificial intelligence and transforming digital marketing[electronic resource] /edited by Allam Hamdan, Esra Saleh Aldhaen. - Cham :Springer Nature Switzerland :2024. - xx, 1188 p. :ill. (chiefly col.), digital ;24 cm. - Studies in systems, decision and control,v. 4872198-4190 ;. - Studies in systems, decision and control ;v. 487..

SERVICES OFFRED BY STATE BANK OF INDIA -- The Analysis of the Influence of the January Effect and Weekend Effect Phenomenon on Stock Returns of Companies Listed on the JII Index (2017-2019 Period) -- Integrated Study of Ethical and Economic Efficiency of Society's Perception of Corporate Social Responsibility in India -- New Trends in the Banking Sector and the Development of E-Banking -- The Impact of Economic Globalization on Welfare States -- The benefits of digital transformation: A case study from Finance and administrative departments within the oil and gas industry in the Kingdom of Bahrain -- The Relationship between IT Governance and firm Performance: A Review of Literature -- Carbon Emissions Impact by the Electric-Power Industry -- EMPLOYEE ENGAGMENT CONCEPTS, CONSTRUCTS AND STRATEGIES: A SYSTEMATIC REVIEW OF LITERATURE -- BOARD-LEVEL WORKER REPRESENTATION: A BLESSING OR A CURSE? -- The Role of Digital Marketing on Tourism Industry in Bahrain.

This book explores how AI is transforming digital marketing and what it means for businesses of all sizes and looks at how AI is being used to personalize content, improve targeting, and optimize campaigns. This book also examines some of the ethical considerations that come with using AI in marketing.

ISBN: 9783031358289

Standard No.: 10.1007/978-3-031-35828-9doiSubjects--Topical Terms:

570186
Internet marketing.

LC Class. No.: HF5415.1265

Dewey Class. No.: 658.782028563

Artificial intelligence and transforming digital marketing
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