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Marketing and smart technologies = proceedings of ICMarkTech 2022.. Volume 1 /

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Marketing and smart technologies/ edited by José Luís Reis ... [et al.].
其他題名:	proceedings of ICMarkTech 2022.
其他題名:	ICMarkTech 2022
其他作者:	Reis, José Luís.
團體作者:	International Conference on Marketing and Technologies
出版者:	Singapore :Springer Nature Singapore : : 2024.,
面頁冊數:	xxvi, 695 p. :ill. (chiefly col.), digital ;24 cm.
內容註:	Artificial Intelligence Applied in Marketing -- Virtual and Augmented Reality in Marketing -- Data Mining and Big Data - Marketing Data Science -- Marketing, Geo-marketing and IoT -- Neuromarketing Technologies -- Machine Learning Applied to Marketing -- Technologies applied to Tourism Marketing.
Contained By:	Springer Nature eBook
標題:	Marketing - Congresses. - Technological innovations -
電子資源:	https://doi.org/10.1007/978-981-99-0333-7
ISBN:	9789819903337

Marketing and smart technologies = proceedings of ICMarkTech 2022.. Volume 1 /
Marketing and smart technologiesproceedings of ICMarkTech 2022.Volume 1 /[electronic resource] :ICMarkTech 2022edited by José Luís Reis ... [et al.]. - Singapore :Springer Nature Singapore :2024. - xxvi, 695 p. :ill. (chiefly col.), digital ;24 cm. - Smart innovation, systems and technologies,v. 3442190-3026 ;. - Smart innovation, systems and technologies ;v. 344..

Artificial Intelligence Applied in Marketing -- Virtual and Augmented Reality in Marketing -- Data Mining and Big Data - Marketing Data Science -- Marketing, Geo-marketing and IoT -- Neuromarketing Technologies -- Machine Learning Applied to Marketing -- Technologies applied to Tourism Marketing.

This book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2022), held at Universidade de Santiago de Compostela, Spain, during 1 - 3 December 2022. It covers up-to-date cutting-edge research on artificial intelligence applied in marketing, virtual and augmented reality in marketing, business intelligence databases and marketing, data mining and big data, marketing data science, web marketing, e-commerce and v-commerce, social media and networking, geomarketing and IoT, marketing automation and inbound marketing, machine learning applied to marketing, customer data management and CRM, and neuromarketing technologies.

ISBN: 9789819903337

Standard No.: 10.1007/978-981-99-0333-7doiSubjects--Topical Terms:

3492949
Marketing
--Technological innovations--Congresses.

LC Class. No.: HF5415

Dewey Class. No.: 658.80028563

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