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Welcome to the new normal = life after the chaos : proceedings of the 2023 AMS Annual Conference, New Orleans, LA, USA, May 17-19, 2023 /

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Welcome to the new normal/ edited by Vincent Jeseo, Juliann Allen.
其他題名:	life after the chaos : proceedings of the 2023 AMS Annual Conference, New Orleans, LA, USA, May 17-19, 2023 /
其他作者:	Jeseo, Vincent.
團體作者:	Academy of Marketing Science.
出版者:	Cham :Springer Nature Switzerland : : 2024.,
面頁冊數:	xxvii, 249 p. :ill., digital ;24 cm.
內容註:	1. Has the Metaverse a Strategic or Operative Role in Luxury Fashion Brands' Marketing?- 2. Shifting Habits Toward Sustainability -- 3. Determinants of Brand Trust: A Neuroanalytical Study in the B2B Sector Using the Example of Manufacturing Industry -- 4. Is She Real? Leveraging Real-Life and Virtual Influencer Marketing in Brand Communications -- Is Like-Seeking a Form of Conspicuous Consumption? Investigating Trait Antecedents of Normative and Deceptive Like-Seeking on Instagram: An Abstract -- 5. Is Like-Seeking a Form of Conspicuous Consumption? Investigating Trait Antecedents of Normative and Deceptive Like-Seeking on Instagram: An Abstract.
Contained By:	Springer Nature eBook
標題:	Marketing - Congresses. -
電子資源:	https://doi.org/10.1007/978-3-031-49039-2
ISBN:	9783031490392

Welcome to the new normal = life after the chaos : proceedings of the 2023 AMS Annual Conference, New Orleans, LA, USA, May 17-19, 2023 /
Academy of Marketing Science.Annual ConferenceNew Orleans, La.)(2023 :

Welcome to the new normallife after the chaos : proceedings of the 2023 AMS Annual Conference, New Orleans, LA, USA, May 17-19, 2023 /[electronic resource] :edited by Vincent Jeseo, Juliann Allen. - Cham :Springer Nature Switzerland :2024. - xxvii, 249 p. :ill., digital ;24 cm. - Developments in marketing science: proceedings of the academy of marketing science,2363-6173. - Developments in marketing science: proceedings of the academy of marketing science..

1. Has the Metaverse a Strategic or Operative Role in Luxury Fashion Brands' Marketing?- 2. Shifting Habits Toward Sustainability -- 3. Determinants of Brand Trust: A Neuroanalytical Study in the B2B Sector Using the Example of Manufacturing Industry -- 4. Is She Real? Leveraging Real-Life and Virtual Influencer Marketing in Brand Communications -- Is Like-Seeking a Form of Conspicuous Consumption? Investigating Trait Antecedents of Normative and Deceptive Like-Seeking on Instagram: An Abstract -- 5. Is Like-Seeking a Form of Conspicuous Consumption? Investigating Trait Antecedents of Normative and Deceptive Like-Seeking on Instagram: An Abstract.

Change is the only constant that marketers deal with on a regular basis. However, the recent pandemic brought about change for every individual on the planet. It not only brought about changes to technology, but it also reshaped the thinking of consumers and organizations through behavioral and cultural shifts in the market. This volume provides new insights and ideas in marketing research, theory, and practice as we continue to adapt to the new normal world post-pandemic. It provides success stories and regional case studies to offer marketers new ways in which to serve consumers and satisfy their needs. Featuring papers presented at the 2023 Academy of Marketing Science Annual Conference in New Orleans, LA, USA, this book discusses various areas of marketing, each serving as a pillar supporting the overall structure of contemporary marketing built with shared knowledge and aimed toward the future with informed optimism. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses, and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complementing the Academy's flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review.

ISBN: 9783031490392

Standard No.: 10.1007/978-3-031-49039-2doiSubjects--Topical Terms:

666011
Marketing
--Congresses.

LC Class. No.: HF5411

Dewey Class. No.: 658.8

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