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The Privacy Paradox Online : = Exploring How Users Process Privacy Policies and the Impact on Privacy Protective Behaviors.

Record Type:	Electronic resources : Monograph/item
Title/Author:	The Privacy Paradox Online :/
Reminder of title:	Exploring How Users Process Privacy Policies and the Impact on Privacy Protective Behaviors.
Author:	Cole, Bridget M.
Description:	1 online resource (109 pages)
Notes:	Source: Masters Abstracts International, Volume: 84-11.
Contained By:	Masters Abstracts International84-11.
Subject:	Communication. -
Online resource:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=30522145click for full text (PQDT)
ISBN:	9798379544713

The Privacy Paradox Online : = Exploring How Users Process Privacy Policies and the Impact on Privacy Protective Behaviors.
Cole, Bridget M.

The Privacy Paradox Online :Exploring How Users Process Privacy Policies and the Impact on Privacy Protective Behaviors. - 1 online resource (109 pages)

Source: Masters Abstracts International, Volume: 84-11.

Thesis (M.A.)--San Diego State University, 2023.

Includes bibliographical references

To access social media and its information, and communities, people must agree to each platform's privacy policies. The privacy paradox describes the disparities between users' privacy concerns and their behaviors. Despite having privacy concerns, many users click "Agree" and share private information online without understanding what rights they are relinquishing to technology companies. The purpose of this study is to explore which factors, if any, mediate the relationship between privacy concerns and users' privacy-protective behaviors (PPBs). In this study, PPBs are operationalized as the willingness to share personal information online and use of privacy settings to secure personal information.Using a survey-experimental design (N = 329), the researcher explored the effects of mediating variables, including motivations, message formatting, and information comprehension that may determine how users process privacy policies and impact their willingness to share personal information online. Invisible relationships between people and technologies were analyzed using actor-network theory and the social construction of the privacy paradox. Cognitive load theory and the elaboration likelihood model (ELM) were used to study effects of formats and motivations on information comprehension. Survey results confirmed no direct relationship between privacy concerns and how much people share on social media in general. However, there was a significant relationship between privacy concerns and the use of privacy settings to make social media accounts more secure. An experiment using a simulated social media platform showed message formatting did not impact cognitive load nor information comprehension of privacy policies but did directly affect the use of privacy settings. Further, a relationship between two information comprehension variables and the two privacy protective behaviors was established to show how widely these behaviors can vary. Overall, the study suggests the "privacy paradox" may apply to some privacy protective behaviors (i.e., choosing what to share on social media) but not others (i.e., choosing which settings to make social media accounts more private). These results add to privacy research and also have practical implications for digital literacy education, social media regulation, and, particularly, the need for social media companies to make privacy policies more accessible.

Electronic reproduction.
Ann Arbor, Mich. :
ProQuest,
2023

Mode of access: World Wide Web

ISBN: 9798379544713Subjects--Topical Terms:

524709
Communication.
Subjects--Index Terms:

Privacy paradoxIndex Terms--Genre/Form:

542853
Electronic books.

The Privacy Paradox Online : = Exploring How Users Process Privacy Policies and the Impact on Privacy Protective Behaviors.
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