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Marketing Identity : = Barbie, Lil Miquela, and Social Influencers.

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Marketing Identity :/
其他題名:	Barbie, Lil Miquela, and Social Influencers.
作者:	Midla, Catherine L.
面頁冊數:	1 online resource (52 pages)
附註:	Source: Masters Abstracts International, Volume: 82-12.
Contained By:	Masters Abstracts International82-12.
標題:	Web studies. -
電子資源:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=28542756click for full text (PQDT)
ISBN:	9798516064623

Marketing Identity : = Barbie, Lil Miquela, and Social Influencers.
Midla, Catherine L.

Marketing Identity :Barbie, Lil Miquela, and Social Influencers. - 1 online resource (52 pages)

Source: Masters Abstracts International, Volume: 82-12.

Thesis (M.A.)--Pratt Institute, 2021.

Includes bibliographical references

This thesis collects three essays which deal with the use of identities as a marketing device; investigating how capitalism informs and reduces identities, like race, gender, and sexuality to market products to individuals. The first essay looks at how scholarly perspectives on Barbie have shifted, and attempts to understand how Mattel has used and created girlhood, as well as how Mattel has made use of race, sexuality, and politics to inform product and brand marketing choices. The second essay investigates digital influencers, specifically looking at the CGI influencer and 'robot', Lil Miquela, and how her creators make use of identity markers to sell lifestyle brands to consumers. Using scholarship on robots and race, as well as pop culture artifacts such as Blade Runner, this essay attempts to address the feelings that AI wrapped up in raced bodies elicit. The third essay looks at the history of celebrity studies in order to understand the fame of social influencers in the contemporary moment. Finding that celebrities are a method for negotiating identities within capitalism, this essay suggests that social influencers represent a further refined use of identity markers used by social media companies to market and sell advertising and novel 'celebrities'.

Electronic reproduction.
Ann Arbor, Mich. :
ProQuest,
2023

Mode of access: World Wide Web

ISBN: 9798516064623Subjects--Topical Terms:

2122754
Web studies.
Subjects--Index Terms:

CelebrityIndex Terms--Genre/Form:

542853
Electronic books.

Marketing Identity : = Barbie, Lil Miquela, and Social Influencers.
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538 $a Mode of access: World Wide Web
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650 4 $a Mass communications. $3 3422380
650 4 $a Cultural anthropology. $3 2122764
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