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Ad the "proximity effect" : = How distance influences evaluations and choice.

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Ad the "proximity effect" :/
其他題名:	How distance influences evaluations and choice.
作者:	Ruble, Rodney Marshall.
面頁冊數:	1 online resource (139 pages)
附註:	Source: Dissertations Abstracts International, Volume: 69-05, Section: A.
Contained By:	Dissertations Abstracts International69-05A.
標題:	Social psychology. -
電子資源:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=3273729click for full text (PQDT)
ISBN:	9780549142515

Ad the "proximity effect" : = How distance influences evaluations and choice.
Ruble, Rodney Marshall.

Ad the "proximity effect" :How distance influences evaluations and choice. - 1 online resource (139 pages)

Source: Dissertations Abstracts International, Volume: 69-05, Section: A.

Thesis (Ph.D.)--University of Colorado at Boulder, 2007.

Includes bibliographical references

In this dissertation, the proximity effect is developed conceptually and examined in a series of three experiments. The proximity effect is the expectation that stimuli judged positive (negative) at a distance will be evaluated as more positive (negative) when proximal. The proximity effect is based on the expectation that near stimuli polarizes affective reactions to that stimuli. The polarized affective response in turn polarizes overall evaluations. Thus, if the affective reaction to stimuli is more positive (negative) due to proximity, evaluations and judgments of the stimuli are expected to be biased and more positive (negative) as well. Further, the polarized evaluation is expected to be used as either an input to decisions or serve as the basis for decisions itself. Thus, it was hypothesized that perceived proximity also influences decisions and choice. A dual process model is employed to examine the influence of proximity on evaluation and choice. It was hypothesized that perceived proximity triggers basic approach and avoidance tendencies that result in heightened affective responses. The immediacy of a near opportunity or threat heightens the affective outcomes of the low level processing route compared to when the opportunity or threat is more distant. Thus, negative (positive) affective reactions to stimuli are more negative (positive) when the item is proximal than when the same stimuli are perceived to be distal. Three studies were conducted to examine the influence of proximity on affect, evaluation and choice. Experiment one results indicate that the "proximity effect" does exist in that perceived nearness influences evaluations, and the experiment provides insight into the underlying affective mechanism. Experiment two results provided additional support for the main effect of proximity on evaluations and supplied further evidence that the effect is based on affect rather than cognitive processes. Experiment three substantiated the hypothesis that proximity influences choice and provided evidence that affective reactions mediate the proximity effect on evaluations, which supports the primary expectation that the effect is the result of affective rather than cognitive processes. This research has important implications for marketing theory and practice. First, it contributes to the field of consumer research by providing new insight into how perceived distance influences judgment and decision-making. Second, marketing and sales practitioners may use the findings of this experiment to help develop strategies for product displays, product placement, advertising, web presentation, catalogues, etc. where perceived proximity to an offering can be influenced.

Electronic reproduction.
Ann Arbor, Mich. :
ProQuest,
2023

Mode of access: World Wide Web

ISBN: 9780549142515Subjects--Topical Terms:

520219
Social psychology.
Subjects--Index Terms:

AffectIndex Terms--Genre/Form:

542853
Electronic books.

Ad the "proximity effect" : = How distance influences evaluations and choice.
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520 $a In this dissertation, the proximity effect is developed conceptually and examined in a series of three experiments. The proximity effect is the expectation that stimuli judged positive (negative) at a distance will be evaluated as more positive (negative) when proximal. The proximity effect is based on the expectation that near stimuli polarizes affective reactions to that stimuli. The polarized affective response in turn polarizes overall evaluations. Thus, if the affective reaction to stimuli is more positive (negative) due to proximity, evaluations and judgments of the stimuli are expected to be biased and more positive (negative) as well. Further, the polarized evaluation is expected to be used as either an input to decisions or serve as the basis for decisions itself. Thus, it was hypothesized that perceived proximity also influences decisions and choice. A dual process model is employed to examine the influence of proximity on evaluation and choice. It was hypothesized that perceived proximity triggers basic approach and avoidance tendencies that result in heightened affective responses. The immediacy of a near opportunity or threat heightens the affective outcomes of the low level processing route compared to when the opportunity or threat is more distant. Thus, negative (positive) affective reactions to stimuli are more negative (positive) when the item is proximal than when the same stimuli are perceived to be distal. Three studies were conducted to examine the influence of proximity on affect, evaluation and choice. Experiment one results indicate that the "proximity effect" does exist in that perceived nearness influences evaluations, and the experiment provides insight into the underlying affective mechanism. Experiment two results provided additional support for the main effect of proximity on evaluations and supplied further evidence that the effect is based on affect rather than cognitive processes. Experiment three substantiated the hypothesis that proximity influences choice and provided evidence that affective reactions mediate the proximity effect on evaluations, which supports the primary expectation that the effect is the result of affective rather than cognitive processes. This research has important implications for marketing theory and practice. First, it contributes to the field of consumer research by providing new insight into how perceived distance influences judgment and decision-making. Second, marketing and sales practitioners may use the findings of this experiment to help develop strategies for product displays, product placement, advertising, web presentation, catalogues, etc. where perceived proximity to an offering can be influenced.
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