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Searching for the "Second Business Model" : = Development of a Consumer Focused ESG Scale.

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Searching for the "Second Business Model" :/
其他題名:	Development of a Consumer Focused ESG Scale.
作者:	Statz, Keevan M.
面頁冊數:	1 online resource (151 pages)
附註:	Source: Dissertations Abstracts International, Volume: 84-07, Section: A.
Contained By:	Dissertations Abstracts International84-07A.
標題:	Sports management. -
電子資源:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=29391727click for full text (PQDT)
ISBN:	9798368478531

Searching for the "Second Business Model" : = Development of a Consumer Focused ESG Scale.
Statz, Keevan M.

Searching for the "Second Business Model" :Development of a Consumer Focused ESG Scale. - 1 online resource (151 pages)

Source: Dissertations Abstracts International, Volume: 84-07, Section: A.

Thesis (Ph.D.)--University of Kansas, 2022.

Includes bibliographical references

Environmental, social and governance, also known as ESG, is a practice that relies on integrating environmental, social and governance efforts into investment analysis and organizational strategy. Over the last two decades, the importance brands have placed on ESG has increased tremendously. To analyze ESG, investment managers and rating agencies have developed myriad indicators to judge organizational performance in these areas. However, few instruments that emphasize consumer perceptions are available to analyze organizational ESG performance. Furthermore, it is generally accepted that consumers are expecting brands to act more responsibly than in the past. Therefore, it is crucial to develop an understanding of ESG from the consumer's vantage point. Relying on stakeholder theory, the corporate social performance model, and the societal orientation of marketing, the purpose of this dissertation was to develop a valid and reliable consumer focused ESG scale in sport and lifestyle apparel companies.Churchill's (1979) model of scale development was utilized. Following his seven-step process, the construct domain was specified. Items were generated using focus groups and modified during an expert review process. Multiple stages of data collection were conducted using Amazon Mechanical Turk (MTurk) after the pilot scale was generated. These data collections were used to modify and purify the measure, with poorly fitting items removed. An 11-item unidimensional scale for the sport and lifestyle brand Nike was developed, and this measure was found to be both reliable and valid.This research contributes to the literature in socially responsible business and ESG in many ways. It represents a first attempt at developing a consumer based ESG scale, with both theoretical and practical implications discussed, as well as opportunities for further inquiry. For example, now that ESG can be assessed from the consumer's perspective, the role of ESG on many consumer-based outcomes can be measured (e.g., purchase intention, willingness to pay a price premium, etc.). Ideally, this scale will be both influential and functional for future marketing and sport management scholars as ESG continues to develop in both society and academia.

Electronic reproduction.
Ann Arbor, Mich. :
ProQuest,
2023

Mode of access: World Wide Web

ISBN: 9798368478531Subjects--Topical Terms:

3423935
Sports management.
Subjects--Index Terms:

Consumer behaviorIndex Terms--Genre/Form:

542853
Electronic books.

Searching for the "Second Business Model" : = Development of a Consumer Focused ESG Scale.
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