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Refund Psychology.
紀錄類型:
書目-電子資源 : Monograph/item
正題名/作者:
Refund Psychology./
作者:
Yu, Tianjiao.
面頁冊數:
1 online resource (61 pages)
附註:
Source: Dissertations Abstracts International, Volume: 83-11, Section: A.
Contained By:
Dissertations Abstracts International83-11A.
電子資源:
http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=29069057click for full text (PQDT)
ISBN:
9798426850958
Refund Psychology.
Yu, Tianjiao.
Refund Psychology.
- 1 online resource (61 pages)
Source: Dissertations Abstracts International, Volume: 83-11, Section: A.
Thesis (Ph.D.)--Washington University in St. Louis, 2022.
Includes bibliographical references
Consumers frequently receive refunds from prior purchases. In this research, I examine if money refunded from previous purchases is more likely to be spent than money that does not go through a refund process. Across eight fully pre-registered studies, I test how consumers' willingness to spend depends on the transaction history of their money. I find that money refunded from a previous purchase is more likely to be spent on items unrelated to that purchase than non-refunded money that is otherwise identical in its source. I suggest that this pattern arises because the refunded money is earmarked as "spending money" at the time of the initial purchase and then retains that earmark even after the refund. Therefore, when refunds arrive, they feel free from obligations and easy to spend. This research documents the psychology of purchase refunds, a topic largely unaddressed in the mental accounting literature to date.
Electronic reproduction.
Ann Arbor, Mich. :
ProQuest,
2023
Mode of access: World Wide Web
ISBN: 9798426850958Subjects--Index Terms:
EarmarkingIndex Terms--Genre/Form:
542853
Electronic books.
Refund Psychology.
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Consumers frequently receive refunds from prior purchases. In this research, I examine if money refunded from previous purchases is more likely to be spent than money that does not go through a refund process. Across eight fully pre-registered studies, I test how consumers' willingness to spend depends on the transaction history of their money. I find that money refunded from a previous purchase is more likely to be spent on items unrelated to that purchase than non-refunded money that is otherwise identical in its source. I suggest that this pattern arises because the refunded money is earmarked as "spending money" at the time of the initial purchase and then retains that earmark even after the refund. Therefore, when refunds arrive, they feel free from obligations and easy to spend. This research documents the psychology of purchase refunds, a topic largely unaddressed in the mental accounting literature to date.
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