東華大學圖書館 |

The Effect of Customer Reviews and Ratings on Purchasing and Cognitive Dissonance in Online Shopping : = An Application in the Clothing Industry = Cevri̇mi̇ci̇ Alisveri̇ste Musteri̇ Puan ve Yorumlarinin Satin Alma ve Bi̇li̇ssel Uyumsuzluk Uzeri̇ne Etki̇si̇ : Gi̇yi̇m Sektorunde Bi̇r Uygulama.

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	The Effect of Customer Reviews and Ratings on Purchasing and Cognitive Dissonance in Online Shopping :/
其他題名:	An Application in the Clothing Industry = Cevri̇mi̇ci̇ Alisveri̇ste Musteri̇ Puan ve Yorumlarinin Satin Alma ve Bi̇li̇ssel Uyumsuzluk Uzeri̇ne Etki̇si̇ : Gi̇yi̇m Sektorunde Bi̇r Uygulama.
其他題名:	Cevri̇mi̇ci̇ Alisveri̇ste Musteri̇ Puan ve Yorumlarinin Satin Alma ve Bi̇li̇ssel Uyumsuzluk Uzeri̇ne Etki̇si̇ :
作者:	Ogutcu, Gulsah Cilengi̇r.
面頁冊數:	1 online resource (84 pages)
附註:	Source: Masters Abstracts International, Volume: 85-01.
Contained By:	Masters Abstracts International85-01.
標題:	Attitudes. -
電子資源:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=30539955click for full text (PQDT)
ISBN:	9798379873233

The Effect of Customer Reviews and Ratings on Purchasing and Cognitive Dissonance in Online Shopping : = An Application in the Clothing Industry = Cevri̇mi̇ci̇ Alisveri̇ste Musteri̇ Puan ve Yorumlarinin Satin Alma ve Bi̇li̇ssel Uyumsuzluk Uzeri̇ne Etki̇si̇ : Gi̇yi̇m Sektorunde Bi̇r Uygulama.
Ogutcu, Gulsah Cilengi̇r.

The Effect of Customer Reviews and Ratings on Purchasing and Cognitive Dissonance in Online Shopping :An Application in the Clothing Industry = Cevri̇mi̇ci̇ Alisveri̇ste Musteri̇ Puan ve Yorumlarinin Satin Alma ve Bi̇li̇ssel Uyumsuzluk Uzeri̇ne Etki̇si̇ : Gi̇yi̇m Sektorunde Bi̇r Uygulama.Cevri̇mi̇ci̇ Alisveri̇ste Musteri̇ Puan ve Yorumlarinin Satin Alma ve Bi̇li̇ssel Uyumsuzluk Uzeri̇ne Etki̇si̇ :Gi̇yi̇m Sektorunde Bi̇r Uygulama. - 1 online resource (84 pages)

Source: Masters Abstracts International, Volume: 85-01.

Thesis (Master's)--Marmara Universitesi (Turkey), 2023.

Includes bibliographical references

The aim of this study to analyze the effect of customer comments and ratings on online purchasing and cognitive dissonance in the clothing industry. Today, with the increase in internet usage, online shopping has become more popular. For this reason, companies have started to give more importance to the purchases of their customers through online channels. Various features and factors affect customers in the purchasing process, and customers want to reduce risks by conducting various researches about the products. In online platforms, customer ratings and reviews are a few of these factors that influence customer purchase and risk reduction. In cognitive dissonance theory, when two actions or ideas are not psychologically consistent with each other, people try their best to change them until they become consistent (Festinger 1962). So, people try to find a way to resolve the conflict to reduce their discomfort. (Festinger 1957) Thus, a link can be made between cognitive dissonance and customer risk reductions between ratings and reviews. In addition, in the literature, dissonance can also be evident when the consumer is exposed to new information that is not available at the time of the decision or is in conflict with the information that is in possession. (Kuan, Bock, Lee 2007). Although there are many studies on online channels in the literature, there are not many studies on the effect of customer ratings and comments on cognitive dissonance in online channels. Therefore, this study aims to examine the effect of these factors on cognitive dissonance in the purchasing process. In addition, in this study, clothing products, which were the most purchased category in online shopping channels in the past years, were preferred. Although clothing was the most purchased product category over the internet in the past years; in the literature, there are not many studies on online clothing products and cognitive dissonance. For this reason, this study aims to fill the gaps in the literature, to examine the effects of customers' ratings and comments about products on cognitive dissonance in online shopping that is growing today, and to contribute to marketers and the e-commerce sector.

Electronic reproduction.
Ann Arbor, Mich. :
ProQuest,
2023

Mode of access: World Wide Web

ISBN: 9798379873233Subjects--Topical Terms:

1973410
Attitudes.
Index Terms--Genre/Form:

542853
Electronic books.

The Effect of Customer Reviews and Ratings on Purchasing and Cognitive Dissonance in Online Shopping : = An Application in the Clothing Industry = Cevri̇mi̇ci̇ Alisveri̇ste Musteri̇ Puan ve Yorumlarinin Satin Alma ve Bi̇li̇ssel Uyumsuzluk Uzeri̇ne Etki̇si̇ : Gi̇yi̇m Sektorunde Bi̇r Uygulama.
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245 1 4 $a The Effect of Customer Reviews and Ratings on Purchasing and Cognitive Dissonance in Online Shopping : $b An Application in the Clothing Industry = Cevri̇mi̇ci̇ Alisveri̇ste Musteri̇ Puan ve Yorumlarinin Satin Alma ve Bi̇li̇ssel Uyumsuzluk Uzeri̇ne Etki̇si̇ : Gi̇yi̇m Sektorunde Bi̇r Uygulama.
246 3 1 $a Cevri̇mi̇ci̇ Alisveri̇ste Musteri̇ Puan ve Yorumlarinin Satin Alma ve Bi̇li̇ssel Uyumsuzluk Uzeri̇ne Etki̇si̇ : $b Gi̇yi̇m Sektorunde Bi̇r Uygulama.
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500 $a Source: Masters Abstracts International, Volume: 85-01.
500 $a Advisor: Cobanoglu, Emine.
502 $a Thesis (Master's)--Marmara Universitesi (Turkey), 2023.
504 $a Includes bibliographical references
520 $a The aim of this study to analyze the effect of customer comments and ratings on online purchasing and cognitive dissonance in the clothing industry. Today, with the increase in internet usage, online shopping has become more popular. For this reason, companies have started to give more importance to the purchases of their customers through online channels. Various features and factors affect customers in the purchasing process, and customers want to reduce risks by conducting various researches about the products. In online platforms, customer ratings and reviews are a few of these factors that influence customer purchase and risk reduction. In cognitive dissonance theory, when two actions or ideas are not psychologically consistent with each other, people try their best to change them until they become consistent (Festinger 1962). So, people try to find a way to resolve the conflict to reduce their discomfort. (Festinger 1957) Thus, a link can be made between cognitive dissonance and customer risk reductions between ratings and reviews. In addition, in the literature, dissonance can also be evident when the consumer is exposed to new information that is not available at the time of the decision or is in conflict with the information that is in possession. (Kuan, Bock, Lee 2007). Although there are many studies on online channels in the literature, there are not many studies on the effect of customer ratings and comments on cognitive dissonance in online channels. Therefore, this study aims to examine the effect of these factors on cognitive dissonance in the purchasing process. In addition, in this study, clothing products, which were the most purchased category in online shopping channels in the past years, were preferred. Although clothing was the most purchased product category over the internet in the past years; in the literature, there are not many studies on online clothing products and cognitive dissonance. For this reason, this study aims to fill the gaps in the literature, to examine the effects of customers' ratings and comments about products on cognitive dissonance in online shopping that is growing today, and to contribute to marketers and the e-commerce sector.
520 $a Bu calismanin amaci, giyim endustrisinde musteri yorumlarinin ve puanlarinin cevrimici satin alma ve bilissel uyumsuzluk uzerindeki etkisini analiz etmektir. Gunumuzde internet kullaniminin artmasiyla birlikte online alisveris daha populer hale gelmistir. Bu nedenle firmalar musterilerinin online kanallardan yaptigi satin almalara daha fazla onem vermeye baslamislardir. Musterileri satin alma surecinde cesitli faktorler etkiler ve musteriler urunler hakkinda cesitli arastirmalar yaparak riskleri azaltmak isterler. Cevrimici platformlarda, diger musterilerin puanlari ve yorumlari, musteri satin alma ve risk azaltmayi etkileyen bu faktorlerden birkacidir. Bilissel uyumsuzluk teorisinde, iki eylem veya fikir birbiriyle psikolojik olarak tutarli olmadiginda, insanlar tutarli hale gelene kadar onlari degistirmek icin ellerinden geleni yaparlar (Festinger 1962). Bu nedenle, insanlar rahatsizliklarini azaltmak icin catismayi cozmenin bir yolunu bulmaya calisirlar. (Festinger 1957) Boylece, puanlar ve yorumlar; bilissel uyumsuzluk ve musteri riskinin azaltilmasi arasinda bir baglanti kurulabilir. Bunun yaninda, literaturde uyumsuzluk, tuketicinin karar aninda sahip olmadigi veya sahip oldugu bilgilerle celisen yeni bilgilere maruz kaldiginda da belirgindir (Kuan, Bock, Lee 2007). Literaturde cevrimici kanallarla ilgili cok sayida calisma olmasina ragmen, cevrimici kanallarda musteri puan ve yorumlarinin bilissel uyumsuzluga etkisine iliskin cok fazla calisma bulunmamaktadir. Dolayisiyla bu calisma, bu faktorlerin satin alma surecinde bilissel uyumsuzluk uzerindeki etkisini incelemeyi amaclamaktadir. Ayrica bu calismada gecmis yillarda online alisveris kanallarinda en cok satin alinan kategori olan giyim urunleri tercih edilmistir. Giyim son yillarda internet uzerinden en cok satin alinan urun kategorisi olmasina ragmen; literaturde online giyim urunleri ve bilissel uyumsuzluk uzerine cok fazla calisma bulunmamaktadir. Bu nedenle, bu calisma literaturdeki bosluklari doldurmayi, gunumuzde buyumekte olan online alisveriste musterilerin urun hakkindaki puan ve yorumlarinin bilissel uyumsuzluk uzerindeki etkilerini incelemeyi, pazarlamacilara ve e-ticaret sektorune katki saglamayi amaclamaktadir.
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