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What Makes Live Streaming Enjoyable? Understanding the Impacts of Live Streaming Affordances on Hedonic Media Experiences.

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	What Makes Live Streaming Enjoyable? Understanding the Impacts of Live Streaming Affordances on Hedonic Media Experiences./
作者:	Luo, Mufan.
面頁冊數:	1 online resource (144 pages)
附註:	Source: Dissertations Abstracts International, Volume: 84-05, Section: A.
Contained By:	Dissertations Abstracts International84-05A.
標題:	User behavior. -
電子資源:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=29755752click for full text (PQDT)
ISBN:	9798357500120

What Makes Live Streaming Enjoyable? Understanding the Impacts of Live Streaming Affordances on Hedonic Media Experiences.
Luo, Mufan.

What Makes Live Streaming Enjoyable? Understanding the Impacts of Live Streaming Affordances on Hedonic Media Experiences. - 1 online resource (144 pages)

Source: Dissertations Abstracts International, Volume: 84-05, Section: A.

Thesis (Ph.D.)--Stanford University, 2021.

Includes bibliographical references

Live streaming refers to technology that can broadcast video to a remote audience in the instant that it is captured. This dissertation identified three affordances of live streaming platforms: media liveness, shared attention and social information, and provided empirical evidence for the influence of these affordances on emotional and relational processes during live streaming. The current research draws on shared-attention theory to examine the effects of largescale shared attention on hedonic media experiences, and the moderating roles of media liveness and social information on shared attention effects. Study 1 employed a 2 (attentional focus: shared vs. unshared) by 2 (media liveness: live vs. recorded) between-subjects design. Data from 652 participants online showed that shared attention increased positive emotions during a media experience, and fostered a sense of social connection and belonging compared to unshared attention. Live streamed media, however, neither intensified emotional experiences nor boosted social bonding compared to recorded media. As a follow-up, Study 2 employed a 2 (attentional focus: shared vs. unshared) by 2 (social information: present vs. absent) between-subjects design to investigate the moderating role of social information. Data from 750 participants revealed that shared attention increased emotional arousal compared to unshared attention in the presence of social information, and that the effect of shared attention on social bonding was stronger when the social information was present versus absent. Taken together, the dissertation findings suggest that it may not be the liveness of the live streaming that benefits emotional experiences of media use, but rather the shared attention and exchange of social information associated with live streaming that carry important emotional and relational implications.

Electronic reproduction.
Ann Arbor, Mich. :
ProQuest,
2023

Mode of access: World Wide Web

ISBN: 9798357500120Subjects--Topical Terms:

3564661
User behavior.
Index Terms--Genre/Form:

542853
Electronic books.

What Makes Live Streaming Enjoyable? Understanding the Impacts of Live Streaming Affordances on Hedonic Media Experiences.
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