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Sports, Spirits, and Spectators : = An Inclusive Examination of Sport Fans and Their Sport-Related Drinking Tendencies.

Record Type:	Electronic resources : Monograph/item
Title/Author:	Sports, Spirits, and Spectators :/
Reminder of title:	An Inclusive Examination of Sport Fans and Their Sport-Related Drinking Tendencies.
Author:	Cole, Erin.
Description:	1 online resource (83 pages)
Notes:	Source: Masters Abstracts International, Volume: 84-08.
Contained By:	Masters Abstracts International84-08.
Subject:	Sports management. -
Online resource:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=29398624click for full text (PQDT)
ISBN:	9798368477916

Sports, Spirits, and Spectators : = An Inclusive Examination of Sport Fans and Their Sport-Related Drinking Tendencies.
Cole, Erin.

Sports, Spirits, and Spectators :An Inclusive Examination of Sport Fans and Their Sport-Related Drinking Tendencies. - 1 online resource (83 pages)

Source: Masters Abstracts International, Volume: 84-08.

Thesis (M.S.Ed.)--University of Kansas, 2022.

Includes bibliographical references

Sport-related drinking is the nexus where sports and alcohol intersect. Prior research has suggested sport fans are more likely to participate in binge drinking, especially younger sport fans and men (Cartelli, 2021; Malinowski, 2011; Palmer, 2013a; The Harris Poll, 2016; Wann & James, 2019). However, the COVID-19 pandemic has shifted both drinking habits outside of sports-such as women began drinking more (Davis et al., 2021; Pollard et al., 2020; Rodriguez et al., 2020)-and how people consume sports themselves-such as being forced to watch sports from home. The pandemic has also impacted socialization, which impacts drinking as many people perceive it will help relieve social unease and it impacts sports as many people become sport fans due to its socialization. Due to this shift in consumption, this study aimed to investigate and update who the typical sport-related drinker is, their frequencies of drinking, how social interaction influences their attitudes towards sport-related drinking, and the trends in sport-related drinking based on demographics.To gather this information, the author conducted a quantitative online survey through Amazon MTurk which required participants to be the legal age of drinking-21+ years of age-and to self-identify as a sport fan. The results of this survey found that sport-related drinkers have moved towards a more equal representation of men and women who also drink a similar amount, however, most fans are still drinking at rates considered binge drinking, especially the younger fans. This study also found that sport fans were drinking more while watching on TV than attending, contradicting previous studies. Socialization was found to impact sport-related drinking by sport fans through increased drinking rates and creating stronger agreements that they perceived alcohol did help feelings of unease. Further, sport-related drinking trends were also discovered to vary based on demographics, including but not limited to the level and type of sport preferred.By researching sport-related drinking demographics, trends, and attitudes towards this nexus it has become evident that the type of sport fan and the way they consume alcohol has changed and will continue to change. This study contributes to the literature on the nexus of sport-related drinking and is useful to both academic and practical components of sport management due to its inclusive and current information on sport fans on both who is and how they interact with sport-related drinking.

Electronic reproduction.
Ann Arbor, Mich. :
ProQuest,
2023

Mode of access: World Wide Web

ISBN: 9798368477916Subjects--Topical Terms:

3423935
Sports management.
Subjects--Index Terms:

AlcoholIndex Terms--Genre/Form:

542853
Electronic books.

Sports, Spirits, and Spectators : = An Inclusive Examination of Sport Fans and Their Sport-Related Drinking Tendencies.
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520 $a Sport-related drinking is the nexus where sports and alcohol intersect. Prior research has suggested sport fans are more likely to participate in binge drinking, especially younger sport fans and men (Cartelli, 2021; Malinowski, 2011; Palmer, 2013a; The Harris Poll, 2016; Wann & James, 2019). However, the COVID-19 pandemic has shifted both drinking habits outside of sports-such as women began drinking more (Davis et al., 2021; Pollard et al., 2020; Rodriguez et al., 2020)-and how people consume sports themselves-such as being forced to watch sports from home. The pandemic has also impacted socialization, which impacts drinking as many people perceive it will help relieve social unease and it impacts sports as many people become sport fans due to its socialization. Due to this shift in consumption, this study aimed to investigate and update who the typical sport-related drinker is, their frequencies of drinking, how social interaction influences their attitudes towards sport-related drinking, and the trends in sport-related drinking based on demographics.To gather this information, the author conducted a quantitative online survey through Amazon MTurk which required participants to be the legal age of drinking-21+ years of age-and to self-identify as a sport fan. The results of this survey found that sport-related drinkers have moved towards a more equal representation of men and women who also drink a similar amount, however, most fans are still drinking at rates considered binge drinking, especially the younger fans. This study also found that sport fans were drinking more while watching on TV than attending, contradicting previous studies. Socialization was found to impact sport-related drinking by sport fans through increased drinking rates and creating stronger agreements that they perceived alcohol did help feelings of unease. Further, sport-related drinking trends were also discovered to vary based on demographics, including but not limited to the level and type of sport preferred.By researching sport-related drinking demographics, trends, and attitudes towards this nexus it has become evident that the type of sport fan and the way they consume alcohol has changed and will continue to change. This study contributes to the literature on the nexus of sport-related drinking and is useful to both academic and practical components of sport management due to its inclusive and current information on sport fans on both who is and how they interact with sport-related drinking.
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