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Flourishing for Sport Consumers : = The Case of Fantasy Baseball and Social Media Engagement.

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Flourishing for Sport Consumers :/
其他題名:	The Case of Fantasy Baseball and Social Media Engagement.
作者:	Paek, Bomin.
面頁冊數:	1 online resource (166 pages)
附註:	Source: Dissertations Abstracts International, Volume: 84-04, Section: A.
Contained By:	Dissertations Abstracts International84-04A.
標題:	Sports management. -
電子資源:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=29325437click for full text (PQDT)
ISBN:	9798351456911

Flourishing for Sport Consumers : = The Case of Fantasy Baseball and Social Media Engagement.
Paek, Bomin.

Flourishing for Sport Consumers :The Case of Fantasy Baseball and Social Media Engagement. - 1 online resource (166 pages)

Source: Dissertations Abstracts International, Volume: 84-04, Section: A.

Thesis (Ph.D.)--University of Northern Colorado, 2022.

Includes bibliographical references

Digital technology transformation within the sports industry has led to increasing attention being given to how digital services can influence fans' positive psychological perspectives. In particular, through this study I aimed to understand the effects of fantasy sports and social media engagement on positive psychological benefits, such as perceived value and flourishing. In the current study, regulatory engagement theory was applied to understand whether the digital engagement of sports consumers is positively associated with perceived value and flourishing as a form of well-being. In the implementation of the pre-, mid-, or post-consumption model, three groups were created based on the participants' habits of using fantasy sports and social media before, while, and after watching television. I then attempted to explore how the aforementioned relations can differ across these three groups. Responses from a total of 629 sports fans were collected via an online Qualtrics panel. Data analysis was conducted using confirmatory factor analysis (CFA), structural equation modeling analysis (SEM), multi-group CFA, and multi-group SEM to verify the hypotheses. It was found that engagement in fantasy sports and social media had a positive effect on perceived value and well-being. In addition, perceived value mediated the relationship between fantasy sports or social media engagement and flourishing. The findings of the group comparison showed that there were no differences across the three groups in the effects of fantasy sports and social media engagement on perceived value and flourishing. This empirical study contributed to supporting that digital consumption among sports consumers plays a positive role in their lives, suggesting the need to develop strategic management in the digital sports field. In addition, the digital activity patterns of sports consumers were successfully classified based on game schedules, providing a better understanding of their digital consumption journey in the future.

Electronic reproduction.
Ann Arbor, Mich. :
ProQuest,
2023

Mode of access: World Wide Web

ISBN: 9798351456911Subjects--Topical Terms:

3423935
Sports management.
Subjects--Index Terms:

Consumer flourishingIndex Terms--Genre/Form:

542853
Electronic books.

Flourishing for Sport Consumers : = The Case of Fantasy Baseball and Social Media Engagement.
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