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Advancing Membership Engagement in the Sport and Recreation Industry using Social Relationships.

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Advancing Membership Engagement in the Sport and Recreation Industry using Social Relationships./
作者:	O'Byrne, Suzette.
面頁冊數:	1 online resource (133 pages)
附註:	Source: Masters Abstracts International, Volume: 84-01.
Contained By:	Masters Abstracts International84-01.
標題:	Recreation. -
電子資源:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=29259623click for full text (PQDT)
ISBN:	9798837518676

Advancing Membership Engagement in the Sport and Recreation Industry using Social Relationships.
O'Byrne, Suzette.

Advancing Membership Engagement in the Sport and Recreation Industry using Social Relationships. - 1 online resource (133 pages)

Source: Masters Abstracts International, Volume: 84-01.

Thesis (M.A.)--Royal Roads University (Canada), 2022.

Includes bibliographical references

Membership engagement in the sport, recreation, and private club industry provides insights into membership value and organizational stability. The role social relationships play in membership engagement is not understood and relatively little research has covered this area. This thesis, designed using an appreciative inquiry methodology and action research engagement principles, centered around the question: How might The Glencoe Club, a private sport and social club, foster social relationships within the club to advance member engagement? It involved virtual circle way member focus groups with established and new members to uncover findings and develop conclusions and a virtual world cafe employee session to create recommendations. This research contributes to the literature on the role social relationships play in membership engagement and can provide a relationship perspective into future programs, experiences, and service planning in sport, club, and hospitality industries.

Electronic reproduction.
Ann Arbor, Mich. :
ProQuest,
2023

Mode of access: World Wide Web

ISBN: 9798837518676Subjects--Topical Terms:

535376
Recreation.
Subjects--Index Terms:

Membership engagementIndex Terms--Genre/Form:

542853
Electronic books.

Advancing Membership Engagement in the Sport and Recreation Industry using Social Relationships.
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