語系:
繁體中文
English
說明(常見問題)
回圖書館首頁
手機版館藏查詢
登入
回首頁
切換:
標籤
|
MARC模式
|
ISBD
FindBook
Google Book
Amazon
博客來
The Mediating Role of Place Brand Image in the Relationship Between Place Branding Communication Strategies and Foreign Direct Investment.
紀錄類型:
書目-電子資源 : Monograph/item
正題名/作者:
The Mediating Role of Place Brand Image in the Relationship Between Place Branding Communication Strategies and Foreign Direct Investment./
作者:
Alansaari, Mohamed Eisa.
面頁冊數:
1 online resource (195 pages)
附註:
Source: Dissertations Abstracts International, Volume: 85-01, Section: A.
Contained By:
Dissertations Abstracts International85-01A.
標題:
Communication. -
電子資源:
http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=30662966click for full text (PQDT)
ISBN:
9798379954727
The Mediating Role of Place Brand Image in the Relationship Between Place Branding Communication Strategies and Foreign Direct Investment.
Alansaari, Mohamed Eisa.
The Mediating Role of Place Brand Image in the Relationship Between Place Branding Communication Strategies and Foreign Direct Investment.
- 1 online resource (195 pages)
Source: Dissertations Abstracts International, Volume: 85-01, Section: A.
Thesis (Ph.D.)--The British University in Dubai, 2023.
Includes bibliographical references
The main aim of this study was to identify and examine the mediating role of place brand image in the relationship between place brand communication strategies and FDI attraction. This quantitative study intended to bridge the gap of research regarding the relationship between place brand image, place branding and FDI attraction. In this regard, this thesis will explore how place branding, place brand image impacts the attraction of FDI. The study develops a novel model to understand the relationship between the concepts. Using the investment path development paradigm (IDP) as a starting point for this study. The thesis will specifically look into the five factors classified as to having an effect on FDI attraction: cost factors, market factors, infrastructure and technological factors, political and legal factors, social and cultural factors and examine how they relate to place branding and place brand image. Noting that the IDP model does not incorporate 'soft factors' in the model specifically place brand image this thesis incorporated the theories of corporate branding which developed a place brand communication model that includes three types of place brand communication strategies which effect place brand image and utilised the place brand image scale of past research to understand the relationship of the concepts. This holistic approach is seen to be highly rewarding in having a stronger view on FDI attraction factors and has not been applied by scholars before. One of the main anticipated contributions to knowledge is that it verify that place brand image is an important factor that needs to be incorporated in the FDI attraction model. This study is of importance because it makes several contributions to the place branding literature. First, it will provide significant data on the impact of place brand communication strategies on a place brand image. Moreover, undertaking the research will enable governments to adopt various policies and strategies aimed at creating a positive place brand and ultimately enable countries to understand the dimension and scope of place branding and its relationship to attracting foreign direct investments. Thus, the research will provide a theoretical and practical guide to the best practices place branding communication strategies in a cities's context. Looking at the past studies in the area, it can be seen that this kind of research is lacking.
Electronic reproduction.
Ann Arbor, Mich. :
ProQuest,
2023
Mode of access: World Wide Web
ISBN: 9798379954727Subjects--Topical Terms:
524709
Communication.
Index Terms--Genre/Form:
542853
Electronic books.
The Mediating Role of Place Brand Image in the Relationship Between Place Branding Communication Strategies and Foreign Direct Investment.
LDR
:03764nmm a2200349K 4500
001
2361147
005
20231024102945.5
006
m o d
007
cr mn ---uuuuu
008
241011s2023 xx obm 000 0 eng d
020
$a
9798379954727
035
$a
(MiAaPQ)AAI30662966
035
$a
(MiAaPQ)BritishUnivDubai12342200
035
$a
AAI30662966
040
$a
MiAaPQ
$b
eng
$c
MiAaPQ
$d
NTU
100
1
$a
Alansaari, Mohamed Eisa.
$3
3701800
245
1 4
$a
The Mediating Role of Place Brand Image in the Relationship Between Place Branding Communication Strategies and Foreign Direct Investment.
264
0
$c
2023
300
$a
1 online resource (195 pages)
336
$a
text
$b
txt
$2
rdacontent
337
$a
computer
$b
c
$2
rdamedia
338
$a
online resource
$b
cr
$2
rdacarrier
500
$a
Source: Dissertations Abstracts International, Volume: 85-01, Section: A.
500
$a
Advisor: Lahrech, Abdelmounaim.
502
$a
Thesis (Ph.D.)--The British University in Dubai, 2023.
504
$a
Includes bibliographical references
520
$a
The main aim of this study was to identify and examine the mediating role of place brand image in the relationship between place brand communication strategies and FDI attraction. This quantitative study intended to bridge the gap of research regarding the relationship between place brand image, place branding and FDI attraction. In this regard, this thesis will explore how place branding, place brand image impacts the attraction of FDI. The study develops a novel model to understand the relationship between the concepts. Using the investment path development paradigm (IDP) as a starting point for this study. The thesis will specifically look into the five factors classified as to having an effect on FDI attraction: cost factors, market factors, infrastructure and technological factors, political and legal factors, social and cultural factors and examine how they relate to place branding and place brand image. Noting that the IDP model does not incorporate 'soft factors' in the model specifically place brand image this thesis incorporated the theories of corporate branding which developed a place brand communication model that includes three types of place brand communication strategies which effect place brand image and utilised the place brand image scale of past research to understand the relationship of the concepts. This holistic approach is seen to be highly rewarding in having a stronger view on FDI attraction factors and has not been applied by scholars before. One of the main anticipated contributions to knowledge is that it verify that place brand image is an important factor that needs to be incorporated in the FDI attraction model. This study is of importance because it makes several contributions to the place branding literature. First, it will provide significant data on the impact of place brand communication strategies on a place brand image. Moreover, undertaking the research will enable governments to adopt various policies and strategies aimed at creating a positive place brand and ultimately enable countries to understand the dimension and scope of place branding and its relationship to attracting foreign direct investments. Thus, the research will provide a theoretical and practical guide to the best practices place branding communication strategies in a cities's context. Looking at the past studies in the area, it can be seen that this kind of research is lacking.
533
$a
Electronic reproduction.
$b
Ann Arbor, Mich. :
$c
ProQuest,
$d
2023
538
$a
Mode of access: World Wide Web
650
4
$a
Communication.
$3
524709
650
4
$a
Mediators.
$3
3562101
650
4
$a
Competition.
$3
537031
655
7
$a
Electronic books.
$2
lcsh
$3
542853
690
$a
0459
690
$a
0338
690
$a
0454
710
2
$a
ProQuest Information and Learning Co.
$3
783688
710
2
$a
The British University in Dubai.
$3
3701586
773
0
$t
Dissertations Abstracts International
$g
85-01A.
856
4 0
$u
http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=30662966
$z
click for full text (PQDT)
筆 0 讀者評論
館藏地:
全部
電子資源
出版年:
卷號:
館藏
1 筆 • 頁數 1 •
1
條碼號
典藏地名稱
館藏流通類別
資料類型
索書號
使用類型
借閱狀態
預約狀態
備註欄
附件
W9483503
電子資源
11.線上閱覽_V
電子書
EB
一般使用(Normal)
在架
0
1 筆 • 頁數 1 •
1
多媒體
評論
新增評論
分享你的心得
Export
取書館
處理中
...
變更密碼
登入