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An Influencer Told Me So : = Using Advice Response Theory to Understand Health Information on Social Media.

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	An Influencer Told Me So :/
其他題名:	Using Advice Response Theory to Understand Health Information on Social Media.
作者:	Vega, Raquel.
面頁冊數:	1 online resource (72 pages)
附註:	Source: Masters Abstracts International, Volume: 84-11.
Contained By:	Masters Abstracts International84-11.
標題:	Communication. -
電子資源:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=30522206click for full text (PQDT)
ISBN:	9798379544799

An Influencer Told Me So : = Using Advice Response Theory to Understand Health Information on Social Media.
Vega, Raquel.

An Influencer Told Me So :Using Advice Response Theory to Understand Health Information on Social Media. - 1 online resource (72 pages)

Source: Masters Abstracts International, Volume: 84-11.

Thesis (M.A.)--San Diego State University, 2023.

Includes bibliographical references

Using advice response theory (ART) as a guide, this study investigated how social media users evaluate social media health influencers' information using the advice response theory. Results from a survey with a total of 174 college undergraduates yielded mixed findings. Advisor characteristics (expertise, homophily, parasocial relationship, and likeability), message characteristics (positive and negative politeness, efficacy, feasibility, absence of limitations, confirmation, and novelty), yielded different results on outcomes (sharing advice and intent to take advice). Results showed social media users were more likely to share advice if they had more of a parasocial relationship with the influencer. A social media user's intention to take the influencer's advice was not directly impacted by any of the advisor characteristics. The advisor characteristic homophily, or how much the social media user felt they were similar to the influencer, was the most consistent significant predictor of how a social media user interpreted the advice. If social media users felt the advice was doable or helpful (efficacy), were already planning to take the advice (confirmation) or felt the influencer was relatable to them (homophily), they were more likely to share the advice. There was no significant relationship between positive and negative politeness on advice outcomes. Findings have implications for understanding how advice response theory can be used in a masspersonal context to expand beyond face-to-face interpersonal relationships. Ultimately, the results highlight how influencer and advice message characteristics can play a role during users' social media experiences.

Electronic reproduction.
Ann Arbor, Mich. :
ProQuest,
2023

Mode of access: World Wide Web

ISBN: 9798379544799Subjects--Topical Terms:

524709
Communication.
Subjects--Index Terms:

Advice response theoryIndex Terms--Genre/Form:

542853
Electronic books.

An Influencer Told Me So : = Using Advice Response Theory to Understand Health Information on Social Media.
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500 $a Advisor: Peebles, Alanna.
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504 $a Includes bibliographical references
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533 $a Electronic reproduction. $b Ann Arbor, Mich. : $c ProQuest, $d 2023
538 $a Mode of access: World Wide Web
650 4 $a Communication. $3 524709
650 4 $a Web studies. $3 2122754
650 4 $a Health education. $3 559086
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653 $a Computer mediated communication
653 $a Influencers
653 $a Instagram
653 $a Social media
653 $a Survey
653 $a Social media health influencers
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