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Drivers of the Sharing Economy that Affect Consumers' Usage Behavior : = Moderation of Perceived Risk.

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Drivers of the Sharing Economy that Affect Consumers' Usage Behavior :/
其他題名:	Moderation of Perceived Risk.
作者:	Lopez, Oscar Antonio Anaya.
面頁冊數:	1 online resource (55 pages)
附註:	Source: Dissertations Abstracts International, Volume: 84-09, Section: A.
Contained By:	Dissertations Abstracts International84-09A.
標題:	Social exchange theory. -
電子資源:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=30296104click for full text (PQDT)
ISBN:	9798374469011

Drivers of the Sharing Economy that Affect Consumers' Usage Behavior : = Moderation of Perceived Risk.
Lopez, Oscar Antonio Anaya.

Drivers of the Sharing Economy that Affect Consumers' Usage Behavior :Moderation of Perceived Risk. - 1 online resource (55 pages)

Source: Dissertations Abstracts International, Volume: 84-09, Section: A.

Thesis (D.B.A.)--Pontificia Universidad Catolica del Peru (Peru), 2022.

Includes bibliographical references

In the access to peer-to-peer sharing of goods and services through a technology platform, which is known as the sharing economy, there is no consensus on the factors that motivate consumers. This study aimed to investigate the moderating effect of perceived risk on consumers' participation in the sharing economy in a developing country. Following a quantitative approach, a survey was conducted among 400 consumers in the Metropolitan Zone of Puebla City, Mexico. Partial least squares structural equation modeling (PLS-SEM) was used to analyze the data. Economic benefits, enjoyment, and trust drove the usage behavior of consumers in the sharing economy. In addition, perceived risk significantly moderated the relationships that usage behavior has with the economic benefits and the feeling of the community. As predicted by social exchange theory, the consumers made choices based on a subjective cost-benefit analysis, showing flexibility in the type and amount of rewards. This study contributes to knowledge about customer behavior in the context of the sharing economy.

Electronic reproduction.
Ann Arbor, Mich. :
ProQuest,
2023

Mode of access: World Wide Web

ISBN: 9798374469011Subjects--Topical Terms:

3690619
Social exchange theory.
Index Terms--Genre/Form:

542853
Electronic books.

Drivers of the Sharing Economy that Affect Consumers' Usage Behavior : = Moderation of Perceived Risk.
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500 $a Source: Dissertations Abstracts International, Volume: 84-09, Section: A.
500 $a Advisor: Hernandez, Ivan Manuel de La Vega.
502 $a Thesis (D.B.A.)--Pontificia Universidad Catolica del Peru (Peru), 2022.
504 $a Includes bibliographical references
520 $a In the access to peer-to-peer sharing of goods and services through a technology platform, which is known as the sharing economy, there is no consensus on the factors that motivate consumers. This study aimed to investigate the moderating effect of perceived risk on consumers' participation in the sharing economy in a developing country. Following a quantitative approach, a survey was conducted among 400 consumers in the Metropolitan Zone of Puebla City, Mexico. Partial least squares structural equation modeling (PLS-SEM) was used to analyze the data. Economic benefits, enjoyment, and trust drove the usage behavior of consumers in the sharing economy. In addition, perceived risk significantly moderated the relationships that usage behavior has with the economic benefits and the feeling of the community. As predicted by social exchange theory, the consumers made choices based on a subjective cost-benefit analysis, showing flexibility in the type and amount of rewards. This study contributes to knowledge about customer behavior in the context of the sharing economy.
533 $a Electronic reproduction. $b Ann Arbor, Mich. : $c ProQuest, $d 2023
538 $a Mode of access: World Wide Web
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