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How Do British Teenagers Aged 16-18 Receive and Interpret Alcohol Messages Portrayed in the British Soap Opera EastEnders?

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	How Do British Teenagers Aged 16-18 Receive and Interpret Alcohol Messages Portrayed in the British Soap Opera EastEnders?/
作者:	Bhebhe, Adilaid.
面頁冊數:	1 online resource (252 pages)
附註:	Source: Dissertations Abstracts International, Volume: 82-11, Section: B.
Contained By:	Dissertations Abstracts International82-11B.
標題:	Perceptions. -
電子資源:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=28459586click for full text (PQDT)
ISBN:	9798738613050

How Do British Teenagers Aged 16-18 Receive and Interpret Alcohol Messages Portrayed in the British Soap Opera EastEnders?
Bhebhe, Adilaid.

How Do British Teenagers Aged 16-18 Receive and Interpret Alcohol Messages Portrayed in the British Soap Opera EastEnders? - 1 online resource (252 pages)

Source: Dissertations Abstracts International, Volume: 82-11, Section: B.

Thesis (Ph.D.)--Nottingham Trent University (United Kingdom), 2021.

Includes bibliographical references

Reception of media texts by audiences continues to occupy a fundamental position in the field of media studies, particularly in the face of the technological advances characterising the contemporary television viewing environment. Through a qualitative approach, this study investigates the reception of health communication messages, in the form of harmful drinking storylines portrayed in the British soap opera EastEnders, by sixteen to eighteen-year olds, in a multi-media reception environment. This is in the context of the socio-economic and health burden imposed on the British society by harmful drinking particularly by this age-group.The study takes a broad approach to reception and as such investigates the main moments of the circuit of culture for a holistic understanding of meaning-making processes by young people. To this end focus group interviews and long interviews were used to obtain views of young people and health experts while EastEnders producer and health organisations involved in the creation of alcohol storylines were also interviewed. Findings revealed that popular television in general, and the soap opera genre in particular, are predominantly viewed by both young people and health experts as effective channels to convey health communication for this age-group, while realism and the accuracy of portrayals were seen as paramount in aiding dominant readings.Contrary to some public discourses and early media theories, findings showed that young people are active and analytical readers of media messages in general and alcohol messages in particular and not passive recipients. Furthermore, second screens (laptops, smart phones and tablets) used during EastEnders viewing enhanced their reception, understanding and interpretation of alcohol messages and viewing experience altogether. Notwithstanding the pedagogical value of EastEnders, the study unearthed a potential contradiction between soap opera generic conventions and narrative demands, which could possibly impact on its ability to effectively convey health communication messages in general and those concerning harmful drinking in particular.

Electronic reproduction.
Ann Arbor, Mich. :
ProQuest,
2023

Mode of access: World Wide Web

ISBN: 9798738613050Subjects--Topical Terms:

3435328
Perceptions.
Subjects--Index Terms:

Television programsIndex Terms--Genre/Form:

542853
Electronic books.

How Do British Teenagers Aged 16-18 Receive and Interpret Alcohol Messages Portrayed in the British Soap Opera EastEnders?
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