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The Archetype of Curiosity : = A Depth Psychological Exploration into Its Function and Archetypal Nature.

Record Type:	Electronic resources : Monograph/item
Title/Author:	The Archetype of Curiosity :/
Reminder of title:	A Depth Psychological Exploration into Its Function and Archetypal Nature.
Author:	Fowler, Nichole A.
Description:	1 online resource (430 pages)
Notes:	Source: Dissertations Abstracts International, Volume: 83-12, Section: B.
Contained By:	Dissertations Abstracts International83-12B.
Subject:	Experimental psychology. -
Online resource:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=29212018click for full text (PQDT)
ISBN:	9798438795476

The Archetype of Curiosity : = A Depth Psychological Exploration into Its Function and Archetypal Nature.
Fowler, Nichole A.

The Archetype of Curiosity :A Depth Psychological Exploration into Its Function and Archetypal Nature. - 1 online resource (430 pages)

Source: Dissertations Abstracts International, Volume: 83-12, Section: B.

Thesis (Ph.D.)--Pacifica Graduate Institute, 2022.

Includes bibliographical references

This study was an investigation into how curiosity can be viewed from an archetypal perspective in the fields of marketing and depth psychology. The question addressed in this dissertation was, How might a depth psychological analysis of the archetypal function of curiosity reveal the unconscious dynamics enacted in branding and advertising? The answers were informed by themes and patterns that present the use of curiosity's archetypal nature as both a device and as a commodity within the marketplace, striking a subtle balance between mystery and desire. Adopting a combined method of hermeneutic inquiry through the lens of depth psychology, archetypal psychology, and mythology, the exploration encompassed curiosity's philosophical essence, psychological impact, and archetypal movement to reveal how it impacts key marketing methods and consumerism. The resulting observations illuminate curiosity's role in the unconscious dynamics of consumer behavior. In addition to the Jungian and archetypal theories, this research drew heavily from marketing experts who have embraced a depth psychological approach. The patterns and perceptions-specifically within brands such as Apple, Starbucks, and TikTok-were explored in correlation with Greek mythology and fairytales which prominently feature curiosity, such as Psyche and Eros, Pandora, Alice'sAdventures in Wonderland, and Bluebeard. The examples revealed the depth and complexity of curiosity's archetypal nature.

Electronic reproduction.
Ann Arbor, Mich. :
ProQuest,
2023

Mode of access: World Wide Web

ISBN: 9798438795476Subjects--Topical Terms:

2144733
Experimental psychology.
Subjects--Index Terms:

Archetype of curiosityIndex Terms--Genre/Form:

542853
Electronic books.

The Archetype of Curiosity : = A Depth Psychological Exploration into Its Function and Archetypal Nature.
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245 1 4 $a The Archetype of Curiosity : $b A Depth Psychological Exploration into Its Function and Archetypal Nature.
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500 $a Source: Dissertations Abstracts International, Volume: 83-12, Section: B.
500 $a Advisor: Roland, Susan.
502 $a Thesis (Ph.D.)--Pacifica Graduate Institute, 2022.
504 $a Includes bibliographical references
520 $a This study was an investigation into how curiosity can be viewed from an archetypal perspective in the fields of marketing and depth psychology. The question addressed in this dissertation was, How might a depth psychological analysis of the archetypal function of curiosity reveal the unconscious dynamics enacted in branding and advertising? The answers were informed by themes and patterns that present the use of curiosity's archetypal nature as both a device and as a commodity within the marketplace, striking a subtle balance between mystery and desire. Adopting a combined method of hermeneutic inquiry through the lens of depth psychology, archetypal psychology, and mythology, the exploration encompassed curiosity's philosophical essence, psychological impact, and archetypal movement to reveal how it impacts key marketing methods and consumerism. The resulting observations illuminate curiosity's role in the unconscious dynamics of consumer behavior. In addition to the Jungian and archetypal theories, this research drew heavily from marketing experts who have embraced a depth psychological approach. The patterns and perceptions-specifically within brands such as Apple, Starbucks, and TikTok-were explored in correlation with Greek mythology and fairytales which prominently feature curiosity, such as Psyche and Eros, Pandora, Alice'sAdventures in Wonderland, and Bluebeard. The examples revealed the depth and complexity of curiosity's archetypal nature.
533 $a Electronic reproduction. $b Ann Arbor, Mich. : $c ProQuest, $d 2023
538 $a Mode of access: World Wide Web
650 4 $a Experimental psychology. $3 2144733
650 4 $a Design. $3 518875
650 4 $a Social psychology. $3 520219
653 $a Archetype of curiosity
653 $a Curiosity and desire
653 $a Curiosity and fairy tales
653 $a Depth psychology
653 $a Marketing advertising branding
653 $a TikTok and curiosity
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690 $a 0389
690 $a 0451
710 2 $a ProQuest Information and Learning Co. $3 783688
710 2 $a Pacifica Graduate Institute. $b Depth Psychology with Emphasis in Jungian and Archetypal Studies. $3 3288214
773 0 $t Dissertations Abstracts International $g 83-12B.
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