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Putting Your Best Face Forward : = A Critical Visual Analysis of Gay Advertising Images and Self-Branding on Grindr.
紀錄類型:
書目-電子資源 : Monograph/item
正題名/作者:
Putting Your Best Face Forward :/
其他題名:
A Critical Visual Analysis of Gay Advertising Images and Self-Branding on Grindr.
作者:
Giorgi, Gigina A.
面頁冊數:
1 online resource (40 pages)
附註:
Source: Masters Abstracts International, Volume: 78-08.
Contained By:
Masters Abstracts International78-08.
標題:
Communication. -
電子資源:
http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=10250190click for full text (PQDT)
ISBN:
9781369443868
Putting Your Best Face Forward : = A Critical Visual Analysis of Gay Advertising Images and Self-Branding on Grindr.
Giorgi, Gigina A.
Putting Your Best Face Forward :
A Critical Visual Analysis of Gay Advertising Images and Self-Branding on Grindr. - 1 online resource (40 pages)
Source: Masters Abstracts International, Volume: 78-08.
Thesis (M.S.)--Rochester Institute of Technology, 2016.
Includes bibliographical references
Advertising is used to sell a brand by depicting a lifestyle or persona that one aspires to attain. We brand ourselves, or self-brand, in accordance to how we want to be perceived by others and to convey a particular message. This study addresses the following research questions: 1) How are men presented in advertisements in gay orientated magazines? 2) How do gay men portray themselves in online dating profiles? 3) Is there a relationship between the portrayal of the male body in advertisements in Out and self-portrayal on online dating profiles? 4) What messages are gay men portraying on online dating profiles? The results indicate a definite correlation between men self-branding and the advertisements in gay targeted magazines. This study is important to recognize how consumers use the Internet as a self-branding tool and to predict trends of future use on social media. A critical visual analysis is implemented and this study is based on using the social construction theory.
Electronic reproduction.
Ann Arbor, Mich. :
ProQuest,
2023
Mode of access: World Wide Web
ISBN: 9781369443868Subjects--Topical Terms:
524709
Communication.
Subjects--Index Terms:
AdvertisingIndex Terms--Genre/Form:
542853
Electronic books.
Putting Your Best Face Forward : = A Critical Visual Analysis of Gay Advertising Images and Self-Branding on Grindr.
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