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Understanding and Promoting Small and Medium Enterprises' Business Growth Within the Food and Beverages Sector in Terengganu, Malaysia.

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Understanding and Promoting Small and Medium Enterprises' Business Growth Within the Food and Beverages Sector in Terengganu, Malaysia./
作者:	Azmi, Engku Aiesyah Amirah Engku Md.
面頁冊數:	1 online resource (271 pages)
附註:	Source: Dissertations Abstracts International, Volume: 84-05, Section: A.
Contained By:	Dissertations Abstracts International84-05A.
標題:	Innovations. -
電子資源:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=29422954click for full text (PQDT)
ISBN:	9798352965351

Understanding and Promoting Small and Medium Enterprises' Business Growth Within the Food and Beverages Sector in Terengganu, Malaysia.
Azmi, Engku Aiesyah Amirah Engku Md.

Understanding and Promoting Small and Medium Enterprises' Business Growth Within the Food and Beverages Sector in Terengganu, Malaysia. - 1 online resource (271 pages)

Source: Dissertations Abstracts International, Volume: 84-05, Section: A.

Thesis (Ph.D.)--Lancaster University (United Kingdom), 2022.

Includes bibliographical references

This research investigates the underlying barriers to business growth among small and medium enterprises (SMEs) in Terengganu, Malaysia. The majority of over 98% of SMEs in Terengganu never grow to the size of a 'small' enterprise, and many remain stagnant, never achieving significant growth. This research develops a holistic view on SMEs' business growth barriers and opportunities in Terengganu, and explores the factors affecting these SMEs' business growth. It explore the relevance of branding strategy to these businesses and the relevance of branding strategy in promoting business growth. The central focus of the study presented in this thesis is to understand the factors that shape business growth so that practical tools to assist SMEs can be developed. A qualitative study was conducted with 15 SME experts and 15 SME business owners (BOs) within the F&B sector in Terengganu, Malaysia. The study identifies that SMEs' business growth is constrained by factors relating to financial inadequacy, individual attitudinal motivation and poor knowledge management. It reveals that even though branding strategy is claimed to have significant impact on SMEs' businesses, microenterprises in Terengganu are not ready to apply a branding strategy as represented by existing research literature. Thus, prior to the application of branding strategy, this research proposes and tests the development of a pre-branding strategy as a practical tool to assist and encourage SMEs towards growth. One of the outcomes of this research is a tool, entitled the IGS (Initial-Growth-Sustain) Strategy, which was designed and validated in context. BOs in Terengganu may find the IGS strategy a useful tool to evaluate their limitations, potential and risk before embarking further into their action plan as well as executing a branding strategy.

Electronic reproduction.
Ann Arbor, Mich. :
ProQuest,
2023

Mode of access: World Wide Web

ISBN: 9798352965351Subjects--Topical Terms:

754112
Innovations.
Index Terms--Genre/Form:

542853
Electronic books.

Understanding and Promoting Small and Medium Enterprises' Business Growth Within the Food and Beverages Sector in Terengganu, Malaysia.
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520 $a This research investigates the underlying barriers to business growth among small and medium enterprises (SMEs) in Terengganu, Malaysia. The majority of over 98% of SMEs in Terengganu never grow to the size of a 'small' enterprise, and many remain stagnant, never achieving significant growth. This research develops a holistic view on SMEs' business growth barriers and opportunities in Terengganu, and explores the factors affecting these SMEs' business growth. It explore the relevance of branding strategy to these businesses and the relevance of branding strategy in promoting business growth. The central focus of the study presented in this thesis is to understand the factors that shape business growth so that practical tools to assist SMEs can be developed. A qualitative study was conducted with 15 SME experts and 15 SME business owners (BOs) within the F&B sector in Terengganu, Malaysia. The study identifies that SMEs' business growth is constrained by factors relating to financial inadequacy, individual attitudinal motivation and poor knowledge management. It reveals that even though branding strategy is claimed to have significant impact on SMEs' businesses, microenterprises in Terengganu are not ready to apply a branding strategy as represented by existing research literature. Thus, prior to the application of branding strategy, this research proposes and tests the development of a pre-branding strategy as a practical tool to assist and encourage SMEs towards growth. One of the outcomes of this research is a tool, entitled the IGS (Initial-Growth-Sustain) Strategy, which was designed and validated in context. BOs in Terengganu may find the IGS strategy a useful tool to evaluate their limitations, potential and risk before embarking further into their action plan as well as executing a branding strategy.
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