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An Empirical Analysis of the Effects of Households' Demographic and Socioeconomic Factors on Their Choice of Ethnic Restaurants in the United States.

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	An Empirical Analysis of the Effects of Households' Demographic and Socioeconomic Factors on Their Choice of Ethnic Restaurants in the United States./
作者:	Suchini Oliva, Chrystian Oswaldo.
面頁冊數:	1 online resource (39 pages)
附註:	Source: Masters Abstracts International, Volume: 84-03.
Contained By:	Masters Abstracts International84-03.
標題:	Agriculture. -
電子資源:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=29321843click for full text (PQDT)
ISBN:	9798841788164

An Empirical Analysis of the Effects of Households' Demographic and Socioeconomic Factors on Their Choice of Ethnic Restaurants in the United States.
Suchini Oliva, Chrystian Oswaldo.

An Empirical Analysis of the Effects of Households' Demographic and Socioeconomic Factors on Their Choice of Ethnic Restaurants in the United States. - 1 online resource (39 pages)

Source: Masters Abstracts International, Volume: 84-03.

Thesis (M.S.)--Texas A&M University - Commerce, 2022.

Includes bibliographical references

This study uses a multinomial logistic regression model to empirically identify householddemographic and socioeconomic characteristics as well as restaurant characteristics that affectthe probability of households choosing an ethnic restaurant (American, Asian, European,Mexican, and other) in the United States. The data underlying the analysis are derived using theinformation from the National Household Food Acquisition and Purchase Survey conductedbetween April 2012 and January 2013.The empirical findings suggest that such factors as the unit cost on away-from-home fooditems (i.e., price), region of residence, primary respondent's ethnicity, race, education level,marital status, and employment status as well as such restaurant characteristics as availability ofloyalty program and the presence of coupons significantly affect the probability of householdschoosing a particular ethnic restaurant in the United States.The empirical findings furnished by this study are of importance to an ethnic restaurantmarketers in their effort to divide the market into segments and develop effective marketingstrategies in an attempt to retain the current customers and expand their traditional customerbase, which ultimately will lead to an increase in market share. Also, the finding associated withthe inelastic response on part of consumers in the form of decreasing probability in response toan increase in price can serve as a basis to restaurant owners (other ethnic restaurants) to considera price increase for short-run revenue maximization.

Electronic reproduction.
Ann Arbor, Mich. :
ProQuest,
2023

Mode of access: World Wide Web

ISBN: 9798841788164Subjects--Topical Terms:

518588
Agriculture.
Subjects--Index Terms:

Demographic variablesIndex Terms--Genre/Form:

542853
Electronic books.

An Empirical Analysis of the Effects of Households' Demographic and Socioeconomic Factors on Their Choice of Ethnic Restaurants in the United States.
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