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The Impact of Integrated Marketing Communications on Consumer Behaviour : = A Case Study Analysis of Harrods.

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	The Impact of Integrated Marketing Communications on Consumer Behaviour :/
其他題名:	A Case Study Analysis of Harrods.
作者:	Nasser, Wafa Wajeeh.
面頁冊數:	1 online resource (123 pages)
附註:	Source: Dissertations Abstracts International, Volume: 84-05, Section: A.
Contained By:	Dissertations Abstracts International84-05A.
標題:	Purchasing. -
電子資源:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=29425532click for full text (PQDT)
ISBN:	9798352966037

The Impact of Integrated Marketing Communications on Consumer Behaviour : = A Case Study Analysis of Harrods.
Nasser, Wafa Wajeeh.

The Impact of Integrated Marketing Communications on Consumer Behaviour :A Case Study Analysis of Harrods. - 1 online resource (123 pages)

Source: Dissertations Abstracts International, Volume: 84-05, Section: A.

Thesis (M.B.A.)--University of Wales Trinity Saint David (United Kingdom), 2022.

Includes bibliographical references

The research has primarily focused on the aim of investigating about the integrated marketing communication. This is one of the newest technologies which has been implemented in the recent times that allows the individuals to gain the relevant information regarding the way they should be conducting their business. The research will be focusing on the process of integrated marketing communication within the organisational context of Harrods. This allows them to manage the internal affairs as well as enhance the overall brand image by constantly communicating with the consumers who are present within the overall competitive environment. Harrods Stores Ltd. is one of the renowned organisations that was founded in 1849 to continue the Harrods name. Some of its specialties include jewellery, technology, household goods, and gifts, all of which are under the jurisdiction of the Qatar Investment Authority (QI). The organization has had to adapt to keep up with technological advancements in today's market. Robots and computers are progressively replacing people in today's manufacturing and design processes. As a result, in today's market, communications is the only way to differentiate between different organizations. Further, if Harrods wants to keep and attract customers, it must first create a consistent image of the company, brand, and products. Customers' habits and preferences must be considered while looking for ways to improve a product. The notion of integrated marketing allows for the identification of multiple acts that influence client behaviour. In light of the current epidemic, which has slowed market advancement significantly, integrated marketing communications have emerged as critical instruments for any organization. Firms realize the need for integrated marketing communication as more current marketing tactics emerge. The research will investigate about these aspects and will also be able to gain the necessary information related to the factors which influence the behaviour of the consumers.

Electronic reproduction.
Ann Arbor, Mich. :
ProQuest,
2023

Mode of access: World Wide Web

ISBN: 9798352966037Subjects--Topical Terms:

652497
Purchasing.
Index Terms--Genre/Form:

542853
Electronic books.

The Impact of Integrated Marketing Communications on Consumer Behaviour : = A Case Study Analysis of Harrods.
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504 $a Includes bibliographical references
520 $a The research has primarily focused on the aim of investigating about the integrated marketing communication. This is one of the newest technologies which has been implemented in the recent times that allows the individuals to gain the relevant information regarding the way they should be conducting their business. The research will be focusing on the process of integrated marketing communication within the organisational context of Harrods. This allows them to manage the internal affairs as well as enhance the overall brand image by constantly communicating with the consumers who are present within the overall competitive environment. Harrods Stores Ltd. is one of the renowned organisations that was founded in 1849 to continue the Harrods name. Some of its specialties include jewellery, technology, household goods, and gifts, all of which are under the jurisdiction of the Qatar Investment Authority (QI). The organization has had to adapt to keep up with technological advancements in today's market. Robots and computers are progressively replacing people in today's manufacturing and design processes. As a result, in today's market, communications is the only way to differentiate between different organizations. Further, if Harrods wants to keep and attract customers, it must first create a consistent image of the company, brand, and products. Customers' habits and preferences must be considered while looking for ways to improve a product. The notion of integrated marketing allows for the identification of multiple acts that influence client behaviour. In light of the current epidemic, which has slowed market advancement significantly, integrated marketing communications have emerged as critical instruments for any organization. Firms realize the need for integrated marketing communication as more current marketing tactics emerge. The research will investigate about these aspects and will also be able to gain the necessary information related to the factors which influence the behaviour of the consumers.
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