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Integrated Marketing Communication as a Discourse : = A Problem with Integration.

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Integrated Marketing Communication as a Discourse :/
其他題名:	A Problem with Integration.
作者:	Ramadan, Rana Ahmad.
面頁冊數:	1 online resource (192 pages)
附註:	Source: Dissertations Abstracts International, Volume: 84-07, Section: A.
Contained By:	Dissertations Abstracts International84-07A.
標題:	Rhetoric. -
電子資源:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=29396734click for full text (PQDT)
ISBN:	9798368417356

Integrated Marketing Communication as a Discourse : = A Problem with Integration.
Ramadan, Rana Ahmad.

Integrated Marketing Communication as a Discourse :A Problem with Integration. - 1 online resource (192 pages)

Source: Dissertations Abstracts International, Volume: 84-07, Section: A.

Thesis (Ph.D.)--Duquesne University, 2022.

Includes bibliographical references

Integrated Marketing Communication as a Discourse: A Problem with Integration examines integration within Integrated Marketing Communication (IMC) scholarship in light of Jurgen Habermas's discourse ethics and related communication ethics literature. Integration is a notion with dual meanings: one is technical, and the other philosophical. Technical integration is a perception management strategy that has been received as the competitive advantage for marketing communication for decades. Habermas's philosophical/social integration is a communicative act that transmits culturally stored knowledge. It contextualizes norms in an appropriate theoretical framework, and it controls behaviors and personality structures. At the heart of IMC theory is an ambition to reach global audiences for maximum financial returns. This is especially true for already globally recognized and successful brands.However, the ethical struggle appears in the consequences of commodification of humanity. Racialism, offensive language, culturally irrelevant advertising, or violent mediated content saturate integrated communication. They resemble a form of integrated "Orientalism" inspired by Edward Said's critique of colonial textual misrepresentation of the distant Orient. These ethical issues appear more neglected within the framework of IMC education. Habermas's philosophical discussions grounded in the interplay of public sphere theory, the notion of communicative rationality, and democratic cosmopolitanism fill gaps related to the ethical void in technical integration. The interplay of the three Habermasian notions helps to question the legitimacy and ability of integration in crafting culturally-biased identification of "universal truth". It also fulfills the identification of discourse in general. Envisioning IMC discourse as a living understanding of universal-humanistic critical communication ethics points to implications important to the commercial and academic worlds. Discursive treatment of IMC explores the potentials of public participation as they appear in the pedagogical experience carried by IMC teachers and students, IMC academic programs, and universities. This dissertation aims to structure a critical constructive pedagogy for IMC that helps to generalize integration as an ethical communicative phenomenon.

Electronic reproduction.
Ann Arbor, Mich. :
ProQuest,
2023

Mode of access: World Wide Web

ISBN: 9798368417356Subjects--Topical Terms:

516647
Rhetoric.
Subjects--Index Terms:

Communication ethicsIndex Terms--Genre/Form:

542853
Electronic books.

Integrated Marketing Communication as a Discourse : = A Problem with Integration.
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