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The Web and the Blockbuster Poster : = An Examination of the Impact of Streaming Services on Movie Advertising.

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	The Web and the Blockbuster Poster :/
其他題名:	An Examination of the Impact of Streaming Services on Movie Advertising.
作者:	Strausser, Holden Edward.
面頁冊數:	1 online resource (82 pages)
附註:	Source: Masters Abstracts International, Volume: 84-03.
Contained By:	Masters Abstracts International84-03.
標題:	Streaming media. -
電子資源:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=29283513click for full text (PQDT)
ISBN:	9798845459664

The Web and the Blockbuster Poster : = An Examination of the Impact of Streaming Services on Movie Advertising.
Strausser, Holden Edward.

The Web and the Blockbuster Poster :An Examination of the Impact of Streaming Services on Movie Advertising. - 1 online resource (82 pages)

Source: Masters Abstracts International, Volume: 84-03.

Thesis (M.Sc.)--West Virginia University, 2022.

Includes bibliographical references

The year 2020 brought a widespread closure of movie theaters, exacerbating a trend wherein streaming services gained an increasing importance in movie distribution. This study examines how the changing nature of the motion picture distribution market after the advent of the streaming service is reflected in movie advertising, specifically the movie poster. The research uses a content analysis methodology to compare film posters across time, from before the beginning of streaming services to the arrival of the 2020 COVID-19 pandemic in the United States. Analysis is derived from Uses and Gratifications theory and scholarship on star power. The research shows filmmakers are related to both cognitive and affective appeals as well as growth in affective and integrative appeals.

Electronic reproduction.
Ann Arbor, Mich. :
ProQuest,
2023

Mode of access: World Wide Web

ISBN: 9798845459664Subjects--Topical Terms:

3564417
Streaming media.
Index Terms--Genre/Form:

542853
Electronic books.

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502 $a Thesis (M.Sc.)--West Virginia University, 2022.
504 $a Includes bibliographical references
520 $a The year 2020 brought a widespread closure of movie theaters, exacerbating a trend wherein streaming services gained an increasing importance in movie distribution. This study examines how the changing nature of the motion picture distribution market after the advent of the streaming service is reflected in movie advertising, specifically the movie poster. The research uses a content analysis methodology to compare film posters across time, from before the beginning of streaming services to the arrival of the 2020 COVID-19 pandemic in the United States. Analysis is derived from Uses and Gratifications theory and scholarship on star power. The research shows filmmakers are related to both cognitive and affective appeals as well as growth in affective and integrative appeals.
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650 4 $a Posters. $3 589165
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