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The impact of television on Chinese students' values.
紀錄類型:
書目-電子資源 : Monograph/item
正題名/作者:
The impact of television on Chinese students' values./
作者:
Jaw, Jiunn-jyh.
面頁冊數:
1 online resource (192 pages)
附註:
Source: Dissertations Abstracts International, Volume: 53-09, Section: A.
Contained By:
Dissertations Abstracts International53-09A.
標題:
Mass media. -
電子資源:
http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=9210460click for full text (PQDT)
ISBN:
9798207884363
The impact of television on Chinese students' values.
Jaw, Jiunn-jyh.
The impact of television on Chinese students' values.
- 1 online resource (192 pages)
Source: Dissertations Abstracts International, Volume: 53-09, Section: A.
Thesis (Ph.D.)--Bowling Green State University, 1991.
Includes bibliographical references
The present study adopted a cultivation analysis approach to investigate the association between Chinese students' American television uses--television dependency and exposure, and their acceptance of American values. It was hypothesized that there will be a positive correlation between Chinese students' television uses and their degree of acceptance of American values. A content analysis was employed first to determine how American values were portrayed on American television. In the content analysis, William's 15 dominant American values were used as the value categories. A random sample of Chinese students' attitudes toward 43 value statements generated from the results of the content analysis were measured on a Likert scale; the higher the total score, the higher an individual's degree of acceptance of American values. The results of a set of zero-order and partial correlation analyses showed that positive correlations were found between Chinese students' television dependency and exposure and their degree of acceptance of American values. Respondents' gender, age, degree of interaction with Americans and length of stay in the U.S. were controlled simultaneously in the partial correlation analyses. It was concluded that if television did have an impact on Chinese students' acceptance of American values, this impact was likely to range from being mild to moderate. However, respondents' gender and meaningful interaction with Americans might influence television's impact on respondents' acceptance of American values.
Electronic reproduction.
Ann Arbor, Mich. :
ProQuest,
2023
Mode of access: World Wide Web
ISBN: 9798207884363Subjects--Topical Terms:
516793
Mass media.
Index Terms--Genre/Form:
542853
Electronic books.
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The present study adopted a cultivation analysis approach to investigate the association between Chinese students' American television uses--television dependency and exposure, and their acceptance of American values. It was hypothesized that there will be a positive correlation between Chinese students' television uses and their degree of acceptance of American values. A content analysis was employed first to determine how American values were portrayed on American television. In the content analysis, William's 15 dominant American values were used as the value categories. A random sample of Chinese students' attitudes toward 43 value statements generated from the results of the content analysis were measured on a Likert scale; the higher the total score, the higher an individual's degree of acceptance of American values. The results of a set of zero-order and partial correlation analyses showed that positive correlations were found between Chinese students' television dependency and exposure and their degree of acceptance of American values. Respondents' gender, age, degree of interaction with Americans and length of stay in the U.S. were controlled simultaneously in the partial correlation analyses. It was concluded that if television did have an impact on Chinese students' acceptance of American values, this impact was likely to range from being mild to moderate. However, respondents' gender and meaningful interaction with Americans might influence television's impact on respondents' acceptance of American values.
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