東華大學圖書館 |

語系: 繁體中文

說明(常見問題)

回圖書館首頁

手機版館藏查詢

登入

回首頁

切換: 標籤 | MARC模式 | ISBD

FindBook

Google Book

Amazon

博客來

Social Media Marketing in the Fashion Industry: A Systematic Literature Review and Research Agenda.

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Social Media Marketing in the Fashion Industry: A Systematic Literature Review and Research Agenda./
作者:	Kochhar, Nishtha.
出版者:	Ann Arbor : ProQuest Dissertations & Theses, : 2020,
面頁冊數:	143 p.
附註:	Source: Dissertations Abstracts International, Volume: 83-03, Section: A.
Contained By:	Dissertations Abstracts International83-03A.
標題:	Web 2.0. -
電子資源:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=28731759
ISBN:	9798544225416

Social Media Marketing in the Fashion Industry: A Systematic Literature Review and Research Agenda.
Kochhar, Nishtha.

Social Media Marketing in the Fashion Industry: A Systematic Literature Review and Research Agenda. - Ann Arbor : ProQuest Dissertations & Theses, 2020 - 143 p.

Source: Dissertations Abstracts International, Volume: 83-03, Section: A.

Thesis (M.Phil.)--The University of Manchester (United Kingdom), 2020.

This item must not be sold to any third party vendors.

Social media has become an integral part of fashion brands marketing and communication practices. The rapid proliferation and ubiquitous adoption of social media by both fashion brands and consumers, has remarkably increased academic scholarship on the use of social media marketing in fashion over the last decade. Despite increasing interest in understanding the use of social media for marketing in fashion, a systematic review that provides a holistic picture of current state of research, topics covered, areas addressed on social media marketing in specific context of the fashion industry remains providential. The purpose of this thesis is to address this gap by critically reviewing existing literature to synthesise and organise the main aspects in social media marketing and provide recommendation on possible future research directions. This thesis uses the systematic literature review methodological approach to collect and synthesise academic literature on social media marketing in fashion context. 92 research papers published in the peer-reviewed journals were systematically collected form Scopus and EBSCO databases, and thematically analysed to reveal social media marketing research themes in context of fashion. Five research themes were identified from literature review; (1) social media marketing tactics of fashion brands; (2) social media marketing and consumer behaviour; (3) social media marketing and electronic word of mouth communication; (4) social media marketing and consumer brand relationship; (5) social media marketing and other-brand related outcomes. The most important research issue is the emphasis of existing literature on luxury fashion brands, and little substantial research on mass-market fashion segment such as fast-fashion brands, fashion SME, online only fashion retailers, sports fashion brands. In addition, various other future research agendas have also been proposed with respect to each of the five research themes to address existing gaps in the literature and take forward the research on social media marketing in the fashion industry. The contribution and originality of this thesis is rooted in synthesising and providing a holistic view of social media marketing research in specific fashion industry context, which has not been integrated to date.

ISBN: 9798544225416Subjects--Topical Terms:

900397
Web 2.0.

Social Media Marketing in the Fashion Industry: A Systematic Literature Review and Research Agenda.
LDR:03510nmm a2200361 4500 001 2352799
005 20221205085607.5
008 241004s2020 ||||||||||||||||| ||eng d
020 $a 9798544225416
035 $a (MiAaPQ)AAI28731759
035 $a (MiAaPQ)Manchester_UKba726de1-1d34-495c-8fd7-329b45140dbb
035 $a AAI28731759
040 $a MiAaPQ $c MiAaPQ
100 1 $a Kochhar, Nishtha. $3 3692458
245 1 0 $a Social Media Marketing in the Fashion Industry: A Systematic Literature Review and Research Agenda.
260 1 $a Ann Arbor : $b ProQuest Dissertations & Theses, $c 2020
300 $a 143 p.
500 $a Source: Dissertations Abstracts International, Volume: 83-03, Section: A.
500 $a Advisor: Perry, Patsy;Benstead, Amy.
502 $a Thesis (M.Phil.)--The University of Manchester (United Kingdom), 2020.
506 $a This item must not be sold to any third party vendors.
520 $a Social media has become an integral part of fashion brands marketing and communication practices. The rapid proliferation and ubiquitous adoption of social media by both fashion brands and consumers, has remarkably increased academic scholarship on the use of social media marketing in fashion over the last decade. Despite increasing interest in understanding the use of social media for marketing in fashion, a systematic review that provides a holistic picture of current state of research, topics covered, areas addressed on social media marketing in specific context of the fashion industry remains providential. The purpose of this thesis is to address this gap by critically reviewing existing literature to synthesise and organise the main aspects in social media marketing and provide recommendation on possible future research directions. This thesis uses the systematic literature review methodological approach to collect and synthesise academic literature on social media marketing in fashion context. 92 research papers published in the peer-reviewed journals were systematically collected form Scopus and EBSCO databases, and thematically analysed to reveal social media marketing research themes in context of fashion. Five research themes were identified from literature review; (1) social media marketing tactics of fashion brands; (2) social media marketing and consumer behaviour; (3) social media marketing and electronic word of mouth communication; (4) social media marketing and consumer brand relationship; (5) social media marketing and other-brand related outcomes. The most important research issue is the emphasis of existing literature on luxury fashion brands, and little substantial research on mass-market fashion segment such as fast-fashion brands, fashion SME, online only fashion retailers, sports fashion brands. In addition, various other future research agendas have also been proposed with respect to each of the five research themes to address existing gaps in the literature and take forward the research on social media marketing in the fashion industry. The contribution and originality of this thesis is rooted in synthesising and providing a holistic view of social media marketing research in specific fashion industry context, which has not been integrated to date.
590 $a School code: 1543.
650 4 $a Web 2.0. $3 900397
650 4 $a Internet. $3 527226
650 4 $a Fashion shows. $3 3476622
650 4 $a User behavior. $3 3564661
650 4 $a User generated content. $3 3562474
650 4 $a Baby boomers. $3 3681656
650 4 $a Communication channels. $3 3560268
650 4 $a Intellectual property. $3 572975
650 4 $a Knowledge. $3 872758
650 4 $a Design. $3 518875
650 4 $a Popularity. $3 3564342
650 4 $a Web studies. $3 2122754
650 4 $a Mass communications. $3 3422380
650 4 $a Fashion. $3 549143
650 4 $a Dissertations & theses. $3 3560115
650 4 $a Academic libraries. $3 635314
650 4 $a Copyright. $3 601694
650 4 $a Literature reviews. $3 3559998
650 4 $a Systematic review. $3 3680549
690 $a 0389
690 $a 0338
690 $a 0513
690 $a 0200
690 $a 0646
690 $a 0708
710 2 $a The University of Manchester (United Kingdom). $3 3422292
773 0 $t Dissertations Abstracts International $g 83-03A.
790 $a 1543
791 $a M.Phil.
792 $a 2020
793 $a English
856 4 0 $u http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=28731759