語系:
繁體中文
English
說明(常見問題)
回圖書館首頁
手機版館藏查詢
登入
回首頁
切換:
標籤
|
MARC模式
|
ISBD
FindBook
Google Book
Amazon
博客來
Plus-Size Men: Perceptions of Available Clothing and Models Used to Market the Clothing.
紀錄類型:
書目-電子資源 : Monograph/item
正題名/作者:
Plus-Size Men: Perceptions of Available Clothing and Models Used to Market the Clothing./
作者:
Thompson, Melissa Lynne.
出版者:
Ann Arbor : ProQuest Dissertations & Theses, : 2020,
面頁冊數:
126 p.
附註:
Source: Dissertations Abstracts International, Volume: 82-07, Section: B.
Contained By:
Dissertations Abstracts International82-07B.
標題:
Social psychology. -
電子資源:
http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=28256438
ISBN:
9798557075268
Plus-Size Men: Perceptions of Available Clothing and Models Used to Market the Clothing.
Thompson, Melissa Lynne.
Plus-Size Men: Perceptions of Available Clothing and Models Used to Market the Clothing.
- Ann Arbor : ProQuest Dissertations & Theses, 2020 - 126 p.
Source: Dissertations Abstracts International, Volume: 82-07, Section: B.
Thesis (Ph.D.)--Iowa State University, 2020.
This item must not be sold to any third party vendors.
As the recognition of diverse body types in the U.S. increases and the body-positive movement gains traction, the presence of men's plus sized clothing and models in advertising and media has increased in popularity. Manufacturers and retailers are beginning to respond to consumer sentiment, introducing or expanding their current offerings to include clothing for a market that wields a significant amount of purchasing power (Brown, 2019). The recent Body Positive Movement (BPM) has been influential in its efforts to include more diverse female body types in advertising and media, but has left consumers wondering why male consumers have not been included in recent efforts to increase body size diversity and male plus size clothing in retail stores. The purpose of this research was to understand men's experiences with plus size clothing as well as their perceptions of male fashion models in advertising and media. Lastly, men's perceptions of the BPM were also explored. Thirteen plus size men were interviewed for this study. Participants had a mostly negative shopping experience as men's plus size clothing fit poorly and was not fashionable. Participants experiences with male fashion models were neutral as they were not influential on clothing purchase decisions or perceptions of brand image. Participants were mostly aware of the BPM, but viewed the movement as a movement geared toward empowering women. They did not believe the BPM had an influential effect on their lives or how they felt about their appearance. Festinger's Social Comparison Theory, Bourdieu and Social Capital, and Postrational Feminism provided the theoretical lens through which participant responses were interpreted and used to build or add to existing theory.
ISBN: 9798557075268Subjects--Topical Terms:
520219
Social psychology.
Subjects--Index Terms:
Apparel
Plus-Size Men: Perceptions of Available Clothing and Models Used to Market the Clothing.
LDR
:02939nmm a2200385 4500
001
2352446
005
20221128103945.5
008
241004s2020 ||||||||||||||||| ||eng d
020
$a
9798557075268
035
$a
(MiAaPQ)AAI28256438
035
$a
AAI28256438
040
$a
MiAaPQ
$c
MiAaPQ
100
1
$a
Thompson, Melissa Lynne.
$3
3692070
245
1 0
$a
Plus-Size Men: Perceptions of Available Clothing and Models Used to Market the Clothing.
260
1
$a
Ann Arbor :
$b
ProQuest Dissertations & Theses,
$c
2020
300
$a
126 p.
500
$a
Source: Dissertations Abstracts International, Volume: 82-07, Section: B.
500
$a
Advisor: McKinney, Ellen.
502
$a
Thesis (Ph.D.)--Iowa State University, 2020.
506
$a
This item must not be sold to any third party vendors.
520
$a
As the recognition of diverse body types in the U.S. increases and the body-positive movement gains traction, the presence of men's plus sized clothing and models in advertising and media has increased in popularity. Manufacturers and retailers are beginning to respond to consumer sentiment, introducing or expanding their current offerings to include clothing for a market that wields a significant amount of purchasing power (Brown, 2019). The recent Body Positive Movement (BPM) has been influential in its efforts to include more diverse female body types in advertising and media, but has left consumers wondering why male consumers have not been included in recent efforts to increase body size diversity and male plus size clothing in retail stores. The purpose of this research was to understand men's experiences with plus size clothing as well as their perceptions of male fashion models in advertising and media. Lastly, men's perceptions of the BPM were also explored. Thirteen plus size men were interviewed for this study. Participants had a mostly negative shopping experience as men's plus size clothing fit poorly and was not fashionable. Participants experiences with male fashion models were neutral as they were not influential on clothing purchase decisions or perceptions of brand image. Participants were mostly aware of the BPM, but viewed the movement as a movement geared toward empowering women. They did not believe the BPM had an influential effect on their lives or how they felt about their appearance. Festinger's Social Comparison Theory, Bourdieu and Social Capital, and Postrational Feminism provided the theoretical lens through which participant responses were interpreted and used to build or add to existing theory.
590
$a
School code: 0097.
650
4
$a
Social psychology.
$3
520219
650
4
$a
Gender studies.
$3
2122708
650
4
$a
Womens health.
$3
3562508
650
4
$a
Perceptions.
$3
3435328
650
4
$a
Purchasing.
$3
652497
653
$a
Apparel
653
$a
Apparel industry
653
$a
Body positive movement
653
$a
Body positivity
653
$a
Male
653
$a
Plus size
690
$a
0451
690
$a
0338
690
$a
0733
710
2
$a
Iowa State University.
$b
Apparel, Events and Hospitality Management.
$3
3346182
773
0
$t
Dissertations Abstracts International
$g
82-07B.
790
$a
0097
791
$a
Ph.D.
792
$a
2020
793
$a
English
856
4 0
$u
http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=28256438
筆 0 讀者評論
館藏地:
全部
電子資源
出版年:
卷號:
館藏
1 筆 • 頁數 1 •
1
條碼號
典藏地名稱
館藏流通類別
資料類型
索書號
使用類型
借閱狀態
預約狀態
備註欄
附件
W9474884
電子資源
11.線上閱覽_V
電子書
EB
一般使用(Normal)
在架
0
1 筆 • 頁數 1 •
1
多媒體
評論
新增評論
分享你的心得
Export
取書館
處理中
...
變更密碼
登入